Traffic Generation Secrets From An Expert

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Traffic Generation,Traffic Generation ,Traffic Generation

Every website needs traffic, period! Whether you are selling something or you are a blogger or you need to get your point across to the world, you need traffic. You are on the web for people to see you and if no one visits your site, you might as well not exist on the net.
The key to a successful website is generating traffic, preferably quality traffic. Quality traffic is the target audience for your website, the group, or segment of the market that you wish to sell your product to or have visited your website. There are a few secrets to successfully get this traffic to your website. Well it’s not a secret, just common sense. But the rare thing these days is common sense so let us just discuss these secrets -
Market segmentation- before you designs your website; define your market segment or your target audience. Ideally your website must cater to the sensibilities of a certain group and thus all your marketing efforts should be directed towards getting their attention only. Concentrated marketing will help you channel all your resources and get better results.
Selective marketing- once your target audience has been identified, you can start marketing your website aggressively on other websites, print media, and budget permitting, on TV and radio. You can greatly benefit from Pay per Click advertising and affiliate marketing programs on other websites whose target audience is the same as yours. Your competitors will not even know that they are marketing for you while you too can earn a reasonable amount carrying their ads.
List building- not so frequently used method to build quality traffic is to build a list of your targeted customers through various online and offline methods that are available to new businesses. Then you need to personally interact with them to get them to you site. Introduction emails. Special promotions, newsletters etc are good examples of this.
Get traffic from major sites- sign up for a SEO, use popular media like Google Adwords etc to get maximum traffic from various sites. The secret here is creating and maintain specific and accurate Meta tags like key words, titles, descriptions etc in your website content. What SEO does is that whenever a browser searches for keywords included in your website the search engine will show your website in the results. Websites have benefited greatly from Google searches. If the have the relevant keyword, the search engine will show the website in its search and the best thing is that this listing is free.
Just simply generating traffic will be a burden on your resources. If you have a very general traffic-building plan, you will only end up with the wrong kind of traffic while your target audience may stay away. Quality traffic ensures that you get the highest returns for your investments and that your efforts are realized in the form of sales or advertising returns.

Traffic Generation,Traffic Generation ,Traffic Generation
Do You Have A Solid Traffic Generation Plan?
SEO

(Search engine Optimization)
Do You Know What's SEO ?

Your Step By Step Guide To Traffic Generation

Do You Know What's SEO ?


As an Internet marketer your primary aim is to offer niche products and services for which you are going to spend a great deal of your resources to perfect the best possible product or service. Another important area you need to focus on and allocate a major portion of your resources to, is building killer traffic to your website. More traffic means more business and thus more cash in your bank account. It sure sounds daunting but there are ways you can have your website swarming with visitors, more than you can handle. If you are new to Internet business and have just put up a fabulous website then the only thing that stands between you and a swelling bank account is targeted traffic. Let’s discuss a few easy steps that will help drive loads of traffic to your website and increase your sale. We will discuss four steps that you need to incorporate in your Internet marketing strategy and do it every single day.
Implementing these four steps religiously will help you get your website thousands of hits every single month. And the best part is, without any cost to you.
Article Marketing: write articles and submit them to article directories. The articles should be written in simple fluid language and should be free of spelling and grammatical errors. The content of the article should be relevant and up to date. Reliable and informative content will prompt visitors to read and recommend your site to other interested parties. Articles that are well written and submitted to article directories will boost your incoming links and your site will get higher rankings on the search engine results page.
Email Marketing: building relationships with potential customers and maintaining good relationships with existing buyers is going to keep you in business for a long time. So how do we do it for an online business? Well send relevant and informative content to your existing and potential customers; send them links that may benefit them in some way. You may also regularly send them updates on the latest developments in your business or products. Sending them discount offers on new products before launching them to the general public is also a great idea. It should be your endeavor to win their hearts and respect. This way they stay loyal to you for a very long time.
Social Networking: creating an attractive profile on social networking websites will attract more visitors to your site and give you the opportunity to advertise your products. Sites like MySpace, Facebook, etc. are great places to build your network.
Forum Marketing: sign up on the most relevant forums and post answers to the members queries. You should give the impression of being an expert in the field and for that you need to be well aware of all the recent developments in your chosen niche. If you give suggestions to members and help them solve their problems you can be assured of a very loyal following. You can place your advertisement below your post and this will also drive more traffic to your website.

Driving traffic is one thing but good after sales service and customer support will take you places and leave your peers far behind.

Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

Effective Web Promotion Strategies You Can't Avoid

Do You Know What's SEO ?

When you upload your website, you want number of people to visit it. There are several websites on the World Wide Web and if you want to attract people to browse your site, you need to follow a web promotion strategy. This is a simple way to help you get numerous browsers on your website. This article will give you effective web promotion strategies you can’t avoid.
Until and unless your website is promoted, audience would not know about it. Your website cannot be located among numerous websites just like that. You need to promote and advertise it to make people aware about your site. Here are some of the ways you can follow.
If you write articles, you can advertise them on some of the best known article sites which are referred by many. Create a link to your website once they click on the title. This will let the user know about your site and if you have served the users purpose well, he would keep visiting.
One of best strategies is to make your website search engine optimized (SEO). A search engine optimized site is easy to locate and can be easily viewed by a number of users.
Pay per click works well and attracts numerous browsers to your website. Along with SEO, you can make an offer of exciting prizes per click or an amount to be won on every click.
Another of the strategies is to mail potential clients. You must try and get the names and address of well known and potential customers. Send them a mail regarding your website and give them a brief of how the website can help them. When sending a mail, you can add the link of your website from where the receiver can click and view your site instantly.
Make an arrangement for visitors to leave their message, name and mail id when they visit your website, so you can keep them informed of any updates on the site.
You can go in for joint venture marketing as well. In this method you can advertise your website on other well known websites and pay them an amount from your profit. This strategy also helps to get large viewers.
Exchange your links with non-competitive websites. This will help you get a whole lot of targeted traffic. This will help you get a page rank and be listed on the first page of Google.
Today hundreds of people run their business only with the help of internet. If you want to be among them, promote and advertise your website to your potential customers. You need to follow these important and useful methods to make the most of owning a website and be located by thousands of users.

Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

Generate The Power To Increase Traffic For Your Internet Business

Do You Know What's SEO ?


You decide to start an Internet business. You’ve got the product, the best website, and all other tools to make a good e-business. But what is the point of all this if you do not have traffic to your website?
Web traffic is a term used to describe the number of people logged on the Internet. Traffic to your website is the number of people visiting your website. Traffic is very important to any website, whether commercial or personal, the success of your website depends on how many people visit it (hits) everyday. You may have spent tons to design and develop the website, but if you get only a few hits per day, your money has gone to waste. You have to put in equal effort to increase traffic for your internet business as you have done to develop the site.
The key to generate traffic for you website is consistent marketing. Whatever be the methods, your efforts will pay off only if you spend a few hours everyday on marketing your website. Most entrepreneurs who set up e-businesses think that marketing their website 2 to 3 times a week is enough. Wrong! Your website can have a sustained traffic only if you stay in public memory. Public memory is very short, it needs to be refreshed constantly.
It is vital that you have continuous traffic on your website because only when people visit your website do they know about your product and make a purchase. So you have to get your name out there even before you launch your website. The latest trend is to build a lot of interest about your website in a pre-launch stage, and have a festive launch in the presence of media. But this is an expensive prospect suitable only for larger websites.
Other methods to increase traffic to your website would be through Search Engine Optimization (SEO), maximum visibility to your URL by including it everywhere on your bills, letter heads and other stationary, shopping bags as well as in all your advertisements, Affiliate Marketing and PPC. Once you have generated enough traffic for your website initially, you have to sustain this traffic. Using the same media and methods, continue with traffic building. Again, remember to be consistent because only if you are interested in your website, will others be interested in it as well.
Another good way to build traffic would be to write articles and post them on forums. These are ways for people to know you and your website as this is a kind of personal interaction. Remember to paste your website links with every posting. Besides these, ensure that you keep variety in your marketing, as well as in the content of your website.
Follow these tips for marketing your website and you will see a growth in the traffic you get, not just for the time being but for a long term.


Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

Generate More Traffic To Your Website With Forum Posts

Do You Know What's SEO ?

Traffic is very important to any website, whether commercial or personal. The success of your website depends on how many people visit it everyday. You may have spent tons designing and developing the website, but if no one visits it, you are no more than a ghost taking up cyber space.
If you are a small enterprise, you will not have a lot of money to pump into a marketing campaign for your web site. So how do you market your website, in a cheap but effective way? Well you can work on building your credibility by posting articles on forum.
Forums are a net community of people who share the same interests. Most forums on the web deal with one subject only and they may cover closely related subjects on them. People who are passionate about the subject post articles on the forum while others share their experiences. Some forums are interactive too where visitors can chat with one another.
So how do forums help you generate more traffic to your website?
Forums are a great way to market your website by establishing yourself as an expert in the field of your subject. This is a very good way to build traffic to your website as a kind of personal interaction. Remember to paste your website links with every posting.
The first step in forum posting- building traffic through forums is to choose a forum that is closest to the product or service you are selling on your website. Choose a forum that has a good track record of traffic and one that is well respected.
Forums are like societies, so it is necessary to choose one that has a good reputation.
By associating yourself with the forum, you can project your credibility among readers.
Write articles that will be of interest and relevance to people. Always ensure that your matter is fresh and carries the latest results and findings. Being up to date in your facts will further strengthen your position as an expert.
Write about all the facets of the subject you are dealing with. Supposing you are selling high quality quilts on your website, write all about the history of quilts, various types of quits, materials used in quilts, varieties in quilts, quilts of different nations and so on. Remember to paste your website links with every posting so that people who are interested in the article can visit your website.
Browsers prefer interactive websites that help them solve their queries in an efficient manner. Ask for feedback on your website and reply promptly.
It takes time to build traffic through forum postings but this is a very good way to establish yourself as a name to reckon with. But do not try to build traffic only through forum posting. Use all other means of building traffic as well.

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Do You Have A Solid Traffic Generation Plan?

Generate The Power To Increase Traffic For Your Internet Business

Do You Know What's SEO ?


You decide to start an Internet business. You’ve got the product, the best website, and all other tools to make a good e-business. But what is the point of all this if you do not have traffic to your website?
Web traffic is a term used to describe the number of people logged on the Internet. Traffic to your website is the number of people visiting your website. Traffic is very important to any website, whether commercial or personal, the success of your website depends on how many people visit it (hits) everyday. You may have spent tons to design and develop the website, but if you get only a few hits per day, your money has gone to waste. You have to put in equal effort to increase traffic for your internet business as you have done to develop the site.
The key to generate traffic for you website is consistent marketing. Whatever be the methods, your efforts will pay off only if you spend a few hours everyday on marketing your website. Most entrepreneurs who set up e-businesses think that marketing their website 2 to 3 times a week is enough. Wrong! Your website can have a sustained traffic only if you stay in public memory. Public memory is very short, it needs to be refreshed constantly.
It is vital that you have continuous traffic on your website because only when people visit your website do they know about your product and make a purchase. So you have to get your name out there even before you launch your website. The latest trend is to build a lot of interest about your website in a pre-launch stage, and have a festive launch in the presence of media. But this is an expensive prospect suitable only for larger websites.
Other methods to increase traffic to your website would be through Search Engine Optimization (SEO), maximum visibility to your URL by including it everywhere on your bills, letter heads and other stationary, shopping bags as well as in all your advertisements, Affiliate Marketing and PPC. Once you have generated enough traffic for your website initially, you have to sustain this traffic. Using the same media and methods, continue with traffic building. Again, remember to be consistent because only if you are interested in your website, will others be interested in it as well.
Another good way to build traffic would be to write articles and post them on forums. These are ways for people to know you and your website as this is a kind of personal interaction. Remember to paste your website links with every posting. Besides these, ensure that you keep variety in your marketing, as well as in the content of your website.
Follow these tips for marketing your website and you will see a growth in the traffic you get, not just for the time being but for a long term.


Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

Great Tips To Generate Traffic To Your Website

Do You Know What's SEO ?

To generate traffic to your existing website or the new website that you are about to launch, you will have to follow a few basic, but very important steps. Following these steps will ensure that the traffic on your website is increased, thus giving you a chance to convert visitors to actual customers. As it has been proved countless number of times that increasing the number of eyeballs for any promotion ensures higher sales, the same applies to your website. If more and more people visit your website the odds are that some of them will actually buy your product or service, which will improve considerably. Lets discuss a few ways that can generate traffic to your website.
Article Marketing
This is one of the best ways you can generate traffic. Good quality, and uniquely written articles, attracts Internet traffic. It is also easy to get these articles written by people, who are experts in this field. However, the articles posted on your website should have relevant content which the user of the service or product finds useful. Posting well-written original articles in different directories and article submission sites attracts visitors to your site. Visitors after reading your well-written articles feel confident about your expertise and are more likely to visit your site and seek further details.
Links
To increase traffic, another terrific idea is to increase the links. Links can be increased by adding links of other websites to your website. But, care should however be taken that the links you add are those that do not directly compete with you for business. The links should also be relevant to the business you conduct or to your product and service. For example, if you have a website for hotels you may add the links of different airlines or travel companies to your website. Adding links can help you both ways, as it can be done in a reciprocal way if you add links to your website. There is a possibility that your link will also be added to the website, thus increasing traffic. You need to take prior permission of the targeted website, before you add their link. Linking without authentication is frowned upon and in some cases may invite litigation.
Pay Per Click (PPC) Advertising
This is another way that you can increase the traffic to your website. However, it involves some spending on your part and it also has to be managed more carefully to achieve the objectives you desire. In this form of advertising you get a chance to list your website links on popular search engines. Whenever an Internet user searches the Internet for some product or service in which you have a niche, your link appears. This gives the visitor a favorable impression about your website and chances are that the visitor will click on the link and thus be guided to your website. This is a proven way to increase traffic to your website.

Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

How To Get Free Traffic To Work For Your Website

Do You Know What's SEO ?

There is a misconception in the Internet business circles that free web traffic does not earn you returns. Well, nothing can be more wrong about web traffic than this. Many online businesses started their operations on the web with free web traffic and have greatly benefited and continue to do so even today when they can very well afford to generate voluminous traffic by paying for it. But in case you are using free web traffic and still not making any money, then something is definitely wrong and you need to look at it closely. Lets discuss why such free traffic works.
Although free, free web traffic can be highly targeted if your advertisements are placed in the places that are closely related to your products and services. Lets consider two examples, article marketing and free classifieds. Both the approaches allow the website owner to target certain people. The targeted group is one that has the potential to become buyers of your product and should be considered as good traffic. In case you are unable to convert traffic to incremental sale then you are obviously not targeting your market correctly.
Traffic has the potential to generate sale and increase revenue. Let’s assume that you get a lot of traffic to your website but it is not converted to sale of your product or service. Well, you still have the option to offer something new that will catch the fancy of all visitors who visit your website. Try and offer different things to your visitors and may be you will hit a jackpot.
A great strategy that you could use is to offer all your visitors free gifts for a week and after a week mention about your product. This will mean that the product you are offering the second time around, you are offering it to someone with whom you already have a relationship. People are more likely to trust you and buy your products this way. Even if they do not buy, you still have a relationship going which could be cashed at a later date. This also ensures a better conversion rate.
In a nut shell free traffic does work as targeted traffic. You will have to use correct methods to convert free traffic to increased sale. Quality article writing and classified ads is the right way. Offering free gifts initially before offering the main product is the right approach to increase your conversion rate and rake in the moolah. If you still are not convinced then try it out for a short period and see if it works, only then go on and do it on a larger scale.

Do You Have A Solid Traffic Generation Plan?


SEO
(Search engine Optimization)
Do You Know What's SEO ?

How To Send Quality Traffic To Your Website

Do You Know What's SEO ?


Every Internet based business needs traffic. You’ve got the product, the best website, and all other tools to make a good e-business but what is the point of this entire if you do not have traffic that converts into sale?
Any business activity is primarily concerned with making sales or services. When you have a web business, you need to get people to know your product and buy it. This is like inviting customers in your shop and showing them your merchandise. Now it is but natural that you want a certain type of clientele coming to your shop. The same way you need to filter the traffic coming to your website.
Although all traffic coming to your website is good, all will not convert into sales. A lot of visitors will come to your website looking for information on the products you are selling, not exactly with the intent of making a purchase like window shoppers. You need to discourage this kind of traffic very tactfully because you never know when one of them will become your customer.
There are a number of ways that you can send only quality traffic to your website. Discussed below are a few ways to get you started-?
Know the audience: it is extremely important that you define your target audience right from the beginning. You design your whole website to cater to the sensibilities of a certain group and thus all your marketing efforts should be directed towards getting their attention only. If you have a very general traffic-building plan, you will only end up with the wrong kind of traffic while your target audience may stay away.
Quality content- once you have your target audience in sight, you can concentrate on creating content that will sit their taste. For example your website sells t-shirts with photo prints of the customer’s choice. Here your target audience is youth- 12-35 yrs age group. Thus your introduction, product description should be in the young “Lingo.”
Advertising on similar websites- your target audience normally frequent sites that are designed for them. You need to identify such websites that are highly popular with your target audience. This is where you should advertise more aggressively. For instance, you should choose popular social networking sites, online greetings site and other such youth oriented sites to market your website.
List building- not so frequently used method to build quality traffic is to build a list of your targeted customers through various online and offline methods that are available to new businesses. Then you need to personally interact with them to get them to you site. Introduction emails. Special promotions, newsletters etc are good examples of this.
Quality traffic ensures that you get the highest returns for your investments. When you have very targeted marketing for traffic building, you will not only save money, but you will also save a considerable amount of energy and precious resources.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)

Do You Know What's SEO ?

What They Didn't Teach You At Internet School About Website Traffic Building

Do You Know What's SEO ?


The Internet is perhaps the most dynamic of mediums, and matter that has been latest soon becomes obsolete within a few months or years. It is also a great place to do business. Due to its ever-evolving nature the Internet schools, if at all there are any, have a tough time trying to keep up with the recent developments that take place in the virtual world. The training that you might have received will arm you with the latest in web design and other associated technologies. Armed with this, you create a fabulous website with great graphics, fantastically laid out pages, tons of information on your products, special features and benefits. You have included all the latest in graphic design and added great sound and visual effects to your website. You host your website on one of the best web hosting service provider’s servers and then wait for traffic. And you wait endlessly, as the traffic that was going to change your life forever, has still not turned up. So, what could have gone wrong? Why is your well designed website lost amongst the many millions of websites that are on the Internet? Read on to find out why, and how you can reverse this situation.
For any business to be successful, fast and targeted traffic is a must. If there are no visitors to your website there is going to be no business transacted on it. You will have to take effective measures to build traffic to your website. You will have to take the following important steps to attract high volume of targeted traffic.
Link building is the first step. You will have to get links to your site posted on reputable websites that attract high volume of traffic. The websites you choose should not be in direct competition with you. If possible, you can offer to do this on a reciprocal basis. Having your links on websites that have a high volume of traffic increases your sites visibility, and visitors will be prompted to click on your link and then you get the opportunity to display all the fabulous things you have on offer.
Another step you need to take is adding SEO enriched content to your website. This will ensure that your website gets better rankings on the search engine results page. Whenever somebody searches on the Internet for a product or service similar to what you offer the search engines will display your site details, thus ensuring you steady traffic.
An autoresponder campaign is a great way to build your mailing list and develop relationships. You may prompt your visitors to leave their email address on your website and then mail them your new product offers, special offers, discount offers, etc. You can also develop an opt-in email list as a part of this campaign.
If you have the resources then it is advisable to have the SEO campaign run by professionals. This will ensure fast traffic. Traffic building should be an integral part of your marketing strategy. By taking all the above steps you can be sure of success for a long time.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)

Do You Know What's SEO ?

Quick Ways To Generate Traffic To Your Website

Do You Know What's SEO ?


For owners of home based and online businesses, web traffic is the single most important factor that is responsible for increase in sales and thus generating a revenue that will justify the investment of time and money. Increased web traffic is what keeps the business running and profitable. For any online business to be successful, it is important that the website gets targeted traffic and higher search engine rankings. Both these tasks are difficult to achieve, as there are countless individuals and website owners trying to do the same simultaneously all over on the Internet. The tips that we discuss in this article will help you increase traffic to your website or web page.
One way to increase traffic to your website is to have a variety of keywords and key phrases and then enrich these articles with the use of these keywords on your webpage. Thus you will be better placed to provide useful information to visitors and web surfers, while still using your select keywords and key phrases. This will help get your webpage noticed by an increasing number of visitors.
You can write keywords rich articles or if you do not have the necessary skills to write creative and unique content, you may get the articles written from ghostwriters or professional article writers. The first thing you need to do before you write the articles or get them written is to have a list of keywords and key phrases that people use, when searching on the Internet. Once you have the list of keywords and key phrases, you need to include those in your article without compromising on the relevance of the content. The keywords and key phrases should be included in the article a number of times. When a web surfer searches on the Internet for that particular term, your website will be returned with a higher ranking on the search engine results page.
The content you post has to be very relevant and useful from the visitor’s point of view. The quality and uniqueness of the content is most important for higher rankings on search engines result page. This way you can outdo your competitors, who are using the same keywords and key phrases and are in similar business. Visitors visiting your site are likely to stay on your site longer and this increases the odds of them buying your product or service. Also relevant content will make visitors visit your site often and increase your sites recall value. It is also likely that they may recommend your site to their friends and acquaintances, thus further increasing traffic to your website.
So, if you want to stay ahead of your peers in the online business, create relevant content rich in keywords and key phrases.

SEO
(Search engine Optimization)
Do You Know What's SEO ?
Do You Have A Solid Traffic Generation Plan?

The Answer To All Your Website Traffic Woes

Do You Know What's SEO ?

Increasing the flow of traffic for your new website is the most important task that needs your immediate attention. If your site does not attract sufficient traffic then it is going to be very difficult to survive in the online business scene. You need to draw traffic to your website as only then the odds of visitors converting to actual customers increase. Getting targeted traffic directed to your website does not need complex strategies. However, what it needs is imagination and sincere efforts combined with lots of patience. In this article we will discuss a few methods that you can use to attract traffic that wont cost you much, and as your online business picks up you can then try out a few other methods that do require substantial investment.
The first step you need to do is to submit your website to the search engines. Once listed on the search engines you can look forward to some traffic whenever someone searches for a product or service in which you hold a niche. Search engines such as Google, MSN, and Yahoo are the most popular search engines today.
The next important thing you need to do is increase the number of links that lead to your website. Link building can be done in several ways one popular and easy method is to place your email signature in your email so whenever you send a mail the link appears at the bottom of the mail. You may also carry out a campaign to place your link on popular websites for a limited period on a reciprocal basis. Find out websites that attract huge volumes of traffic and are not in direct competition with you, approach them and offer to have their link on your website in return for having your link on theirs. Since popular websites attract a large volume of traffic visitors visiting that site also visit your website by clicking on your links.
Another great way to increase traffic is by writing unique and informative articles and placing them all over the Internet, place the articles at as many article directories as possible. Make sure the content you put in them is unique, informative, and well written with no spelling and grammar errors. Write a short bio and your website address at the end of each article.
Hire a professional website designer and make your website user friendly and easy to navigate. You may also use the services of an expert SEO to get your website search engine optimized. This is achieved by adding keywords to your website content. Make sure all the content on your website is keyword and keyphrase rich.
You can also use blogs to generate traffic to your website, put your website address in every stationary that you use such as cards, business cards, letter heads, etc.
Follow these simple methods and increase traffic to your website once you establish yourself, and try out other techniques too, in order to further boost the targeted traffic.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Traffic Secrets You Would Have Never Known

Do You Know What's SEO ?

There are countless well-designed websites built by people who spend loads of dollars but still they remain unexposed to web surfers who look for information on the Internet. Search engines do not consider how big your product catalog is or how well designed your website is, before ranking it on the search engine results page. If your website does not have good rankings on the SERP it is as good as not having a website. Fortunately, there is a way you can get traffic to your website without spending any or very little money. Hiring the services of a SEO or search engine optimizer is one option but it does not come cheap. Most SEOs charge a minimum $500 fee per month and still do not guarantee first page listings on popular search engines. This option is not feasible for small business owners.
Let’s discuss a few inexpensive ways you can generate colossal volume of traffic and yes it is not about writing high quality articles, blogs, postings in forums, or ebooks. All these methods are effective but if you want more than a thousand visitors to your site these methods will be found wanting. You need to do something different than this.
If your website traffic is poor then the first thing you should do is to advertise on
Google, this can be achieved by going to Google AdWords, simultaneously you may display Google AdSense ads and other affiliate ads on your site to reduce the cost.
Another trick to generate good volume of traffic is to get full windows. This strategy is very useful and innovative and works like this. Whenever someone opens a high traffic website your website advertisement will appear on the window of the popular site.
Apart from the two strategies discussed above it is recommended that you begin work on SEO. Link exchange is also very effective. It is a system in which you exchange links with like minded sites to improve your search engine rankings. SEO is another simple solution to increase your website traffic. There are ready made software programs that can manage your search engine optimization campaigns.
It all boils down to building a loyal customer base so that visitors keep coming back to the website. One way to ensure this is by increasing subscribers to newsletters. Add newsletters to your website and update them every month. This is an expensive proposal but nevertheless very effective.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)

Do You Know What's SEO ?

Web Campaigns That Really Work - Generate More Traffic To Your Site

Do You Know What's SEO ?

There are a few web campaigns that work very effectively and generate very good amount of traffic that website owners desire to make their web based business profitable. Pay Per Click campaign is one, which if managed properly can be very effective in generating traffic. PPC like Google, AdWords has the potential to generate qualified and targeted traffic to your website. If a pay per click campaign is set up in the right way, you can see the traffic increase dramatically. But, if it is not managed properly, you may end up loosing a lot of money.
Pay per click campaigns improve the popularity and the visibility of your new website, while also improving the organic listing, which otherwise would have received poor rankings. The pay per click campaign can be managed properly and kept within the budget. Once the set budget is exhausted the pay per click campaign can be then taken off or revised.
Pay per click campaigns bring targeted traffic to your website and not general irrelevant traffic, which has no effect on the bottom line. Let us consider an example, if you own a website that sells jeans, then the targeted traffic we want would be people looking for fancy-jeans, blue-jeans, etc and not trousers, pants, etc. Thus we can target a specific group of potential customers. Pay per click campaigns is usually carried out in short bursts and not continuously. This means that we can change and make modifications as and when we need to do so.
The flexibility that pay per click campaigns gives is the ability to target a specific sub-set of customers in a geographically defined area. You can choose the country, state, or the city you want the campaign to run in, depending on the budget. You have the liberty to decide the amount, you are ready to spend on the campaign and once the amount is exhausted the campaign is automatically ended. The business model is such that you don't have to pay, if the viewer does not click on your webpage. Only when the visitor clicks and visits your sales page are you liable to pay the predetermined amount, which could be from a few cents to a hundred dollars.
Pay per click campaigns are also free from complex search engine algorithm and website owners do not have to worry about search engine guidelines, when running the campaign. Even websites without meta tags can run a pay per click campaign on any of the popular search engines.
Pay per click is perhaps the best and most cost effective way of search engine marketing that website owners can use to advance their online business.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Ways To Generate Traffic To Your Website For Free

Do You Know What's SEO ?


Once you come up with your website, you need to generate audience or users for it. To get your targeted viewers, you need to promote and advertise your website. There are several sites on the Internet and people won’t know about your site unless you tell them. You also need to make your website attractive to hold their attention. If you have come up with your website, but don’t get the required traffic, read this article to understand the simple ways to generate traffic.
Here’s how you generate potential viewers without spending any amount. This may take you some time to get viewers; however, it assures you potential viewers, who will be useful for your business.
One of the important and useful ways to generate traffic is by writing quality and attractive content. If viewers like your content and style of writing, they will visit your site frequently and tell friends and relatives about it. Thus your website will automatically be advertised and promoted by word of mouth. As you will have frequent visitors, your site will be filed by the search engine. This way your site can reach numerous users.
Make your site search engine optimized. This will allow many people to locate your website easily as it stands out in the first page of the Google search engine. Use key words frequently in your content so that the site is instantly pulled out among many others.
Make your website a part of the well known free Internet directories. This will help generate a fair amount of viewers. See that your website is attractive and well designed to be accepted. It will stand a high chance of being a part of your favorite Internet directories.
Write useful and creative articles. These articles should be related to your website, the products or services you provide. Make sure that the content is creative and smart to hold the attention of readers. You can advertise these articles on the well known article sites and provide a link to your website. This will certainly help you generate a great deal of viewers.
Submit your articles to free directories and keep writing great articles. You may not get the result instantly, but this should not stop you from being positive or give up writing. Instead improve your articles every time you write and be an expert in your field. Great and well-written articles are sure to be read.
You can exchange your links with sites that are related to yours. This will certainly help you promote and get targeted viewers.
To survive in the internet world, you need to have traffic. A website without traffic does not have any life. Thus it is very vital to generate potential users and proceed in your business. Try the above ways and you are sure to see a difference.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)

Do You Know What's SEO ?

Article Marketing To Increase Traffic To Your Website

Do You Know What's SEO ?

You must be wondering why traffic is so important for your website. Well, even the most well designed and informative website is useless if no one visits it. Your website could be the most informative on a particular topic but what use is all the information if no one sees it or reads it. Less or no visitors means no business can be generated through the website. Let us discuss a few inexpensive ways which you can use to generate traffic and turn your non-performing website into a real money spinner.
Trading links with similar websites
It is recommended you trade links with websites with similar content but ranked higher than yours. It is important to have a large volume of traffic but it is even more important to have targeted visitors visiting your site. If your site is related to animal lovers it would be extremely silly and irrelevant to trade links with sites that feature hunting equipment or hunting techniques. In fact it will be counterproductive. It is beneficial to trade links with sites that have similar tastes and products as yours.
Blogs
This is a vast subject and let us consider a few things about blogs that will help you. One : blogs are loved by search engines. Two: bloggers often link to other blogsites.
Publishing newsletters
This is not an easy task by any means and involves a lot of work, but if you love what you do, then it is no work at all. Writing newsletters on something of your interest is more pleasure than work. If you are not inclined to write one or do not have the necessary skills then you don't have to worry. There are many places online where you can find free content regularly which you can use. All you have to do is go to a search engine and type “article directory” and choose one that you think is right.
Offering Free Relevant Content
Marketing gurus will tell you that they have yet to come across a person who does not like freebies, if it is not junk. People just love free stuff, offer free, relevant, and high quality content that pertains to the subject matter the visitor is looking for. It is a good idea to ask for the visitors’ email address before you offer the free content. This way you can build up your mailing list faster.
Swapping advertisements with other ezine publishers
Find ezines that have similar topics and offer to swap ads with them. Ezine publishers will be more than pleased and readily agree to this kind of arrangement as this will add value to their subscribers. However, ezine publishers will agree to this kind of agreement only for a short time.
It is recommended that you publish your URL wherever possible like books, visiting cards, brochures, etc. Keep yourself abreast with new developments happening on the Internet scene. The Internet is a very dynamic place and things happen very fast. A good way to keep yourself up to date with the latest developments is read ebooks, ezines, and forum discussions. If you come across a good idea give it a try and see if it can help you increase targeted traffic to your website.

SEO
(Search engine Optimization)

Do You Know What's SEO ?

Do You Have A Solid Traffic Generation Plan?

?Why do we need search engines

Do You Know What's SEO ?


• According to a recent poll by Forrester Research, over 90% of Internet users worldwide use search
engines to find the sites they want. Search engine listings are the number one way to generate
qualified traffic to websites.
• More people use search engine to finds products and services as compared to phone directory and
yellow pages. Potential customers can compare prices online
• According to a Nielsen Ratings, 9 out of 10 web surfers visit a search engine, portal or community
site each month. They also revisit frequently, nearly five times per month.
• According to a Direct Marketing Association poll, search engine positioning was the top method
cited by website marketers to drive traffic to their sites.
• 85% of qualified Internet traffic is driven through search engines, however 75% of search engine
users never scroll past the first couple of page results.
• According to Forrester Research Media Field Study, attracting a loyal audience to your website is
best achieved through top search engine listings.
• 97 percent of Fortune 100 companies had some type of site architecture problem that might give
them problems being found by search engines. iProspect, May 2001
• Nine out of ten web users visit a search engine, portal or community site each month. They also
revisit frequently, nearly five times per month. Nielsen//NetRatings
• Users looking for products are far more likely to type the product name into a search engine's
search box (28%) than browse shopping "channels" (5%) or click on ads (4%) Jupiter Media Metrix
& NPD
• Search engines are the number one way consumers find new websites online, used by 73.4% of
those surveyed. Forrester
• Search engine positioning was the top method cited by website marketers to drive traffic to their
sites (66%), followed by email marketing (54%). Direct Marketing Association
• On average, people experience "search rage" if they don't find what they want within 12 minutes.
WebTop Search Rage Study
• Meta tags are the most popular search engine optimization technique, used by 61% of those
surveyed, followed by optimizing page titles (44%) and link building (32%). Iconocast
• Contrary to any sales hype you may read elsewhere, there are no software products available, nor
will there ever be, that can automate the search engine optimization process
• People who actively searching for your products or services are qualified prospects who, in
most part, have already made the decision to buy! Focused search engine optimization brings the
searcher and the supplier together
• Research shows that most search engine users don't look past the first two or three pages of
results returned by a search engine.

SEO
(Search engine Optimization)
Do You Know What's SEO ?

?Do You Have A Solid Traffic Generation Plan

Do You Know What's SEO ?

Once you have launched your website, your attention shifts to traffic building and sustaining the traffic. Traffic is the most important aspect of any e-business, as the number of people visiting your websites coverts into the revenue you can generate from your website.
Like any long-term activity, you need to have a plan for traffic building. A traffic generation plan essentially charts out the things you need to do and when you need to them. The traffic generation plan gives direction to your efforts and you will be able to achieve your goals more effectively. Given below are some of the key components of a good traffic generation plan-
Set your goals- whenever you make a plan, you do this with an intention of achieving some goals. So the first step in making a plan is to set your goals. For a successful traffic generation plan, set goals based on your immediate, near future and long term goals. The first goals will of course be building the immediate traffic for your newly launched website. Then comes the traffic goal for the period immediately following the launch phase till say may be six months. Then come the long-term plans that would be the minimum traffic you must have everyday to profitably sustain yourself.
Achieving your goals- what use is a plan if you are not making any efforts to achieve your goals. A good traffic generation plan should include the steps you should undertake to get to your goals like a road map. When you know what you need to do, you can actually begin to do it. For instance, your website is about to launch, your target to get the maximum visitors in first few weeks. For this you need to plan for promotions through various media like other Internet sites, newspapers, and special promotions and so on. For the long run you need to sustain a minimum traffic of say 50 visitors everyday. So you will need to continuously market your website through various methods like forum postings, affiliate marketing and so on.
Review your plan- review your traffic generation plan from time to time to see if it is working. If your plan is not working, that is you are not generating the projected traffic, then you need to make changes in your plans. It is important to get the traffic or in the least make the projected sale. Checking on your plans will allow you a chance to adjust your path to get what you want. Remember that plans can be changed and adjusted. Goals are important not the plan.
Websites do not come for free and you have to have enough traffic to cover your costs. A good traffic generation plan will ensure that you have regular flow traffic for years together. The more efforts you put in your plans, the faster you will see the results.

SEO
(Search engine Optimization)
Do You Know What's SEO ?


Do You Have A Solid Traffic Generation Plan?

Page Titles, Meta Data and Content

Do You Know What's SEO ?



Another aspect to consider when analyzing your website is the page titles and meta data that is displayed
on your pages. Page titles are the names of the pages on your website like Home and About Us. If your company was to sell teapots in London, it would be more beneficial for your homepage to be named Teapots for sale London” as opposed to “Home”.

Meta data are keywords that are added to the code of a webpage. Internet browsers do not display this information but search engine spiders use this data to learn more about the page it is crawling
. Using keyword-rich meta data can assist in achieving higher rankings however, make sure extensive keyword research is conducted to find the keywords of most value. These are some of the basic aspects of search engine optimization that can have a positive effect on search engine rankings.

Content is extremely important considering many search engines are starting to bring Latent Semantic Indexing into the mix. LSI means that search engines will hold more weight to pages that have related terms in the content than one term repeated many times. Relevant, timely and unique content naturally gets linked to as well, you will find if you provide this type of content on your website, you may not have to chase links as much as you would if your content is a re-hash of other info on the net.

Ultimately search engine optimization is an ongoing process. Rankings rise and fall with the ebb and flow of the Internet. Competitors will change content and optimize their own website; search engines will
change the algorithms that drive their results.




SEO
(Search engine Optimization)

Do You Know What's SEO ?

?What is a hit

Do You Know What's SEO ?



Hits are described as a request from your server. This means that every time someone downloads a
webpage, image or file, this is classified as a ‘hit’. Therefore, you could have ten visitors to your
who each visit three WebPages pages and download five images.
Visitors = 10
Hits = 50

What is a page view?
Page views are the 'webpages' that are viewed by visitors to your website. If 1 visitor went to 5 pages you
would have:
Visitors = 1
Page Views = 5


Is search engine optimisation a once off process or does it have to be
done regularly?

The answer to this quote simply is it can be both, depending on your industry. In a non-competitive space, once off optimisation may work
If you are in a non-competitive space with a small number of competitors, then once off optimisation may very well work for the next few years, or until the search engines change their algorithms.

In a highly competitive market, competition is much higher with many new websites coming online each day and others being optimised and updated regularly. This means that there is more focus on updating the site and making sure it is optimised as well as it can be.



If you play in a competitive market, we recommend on-going SEO production.

What does on-going mean?

• Monitoring of the website to ensure rankings are constant
• An ongoing link building campaign – This works best when the client is included
• An understanding that search engine optimisation takes time. This is not something that will impact
a site in weeks. It takes months for some changes to take affect
• An understanding that search engine optimisation should be part of an overall online marketing strategy that can drive traffic to the website
• Increasing the amount of targeted traffic to your site is the ultimate goal

SEO
(Search engine Optimization)
Do You Know What's SEO ?
Do You Have A Solid Traffic Generation Plan?

? What are some SEO secrets

Do You Know What's SEO ?



Keyword Research

This is one of the most important aspects of SEO. Knowing what consumers are typing into a search engine
to find your product or service is essential. There are many tools to help you discover which keywords are profitable and help you decide which terms to optimize your website for.

Most SEO firms will guide you in determining the correct keyword terms. One
of the best ways to find out is to ask a user when they ring your company.
“How did you find us?” If they say Google, ask them what words they were
putting into the search engine. Another way to identify keywords is to type
your product or service into a search engine as if you were a consumer and
analyze the websites that are listed in the top ten. Alternatively, you can choose to use tools such as Google AdWords’ Suggestion Tool or Overture. Just remember, what would your customer type into a search engine to find your product? If you are not listed under that keyword term then you may want to consider SEO.



Linking Strategies

A major contributing factor to higher search engine results is links to your website. Do not be fooled into
thinking quantity is king here, quality is far better for rankings than volume.

For example, if you sell lounge chairs and a webpage that is ranked
number one in Google for “lounge chairs” links to your site, this will be
much better than 100 websites linking to your site that have nothing to do
with lounge chairs.

Likewise a site that uses the wording 'lounge chairs' in a link to your
website will be superior than using just your domain name. Another way
to build links to your website is to create unique content that is valued by
readers. One of the methods to do this is to provide regularly updated
content, online newsletters, blogs and podcasts. If you create information
that is helpful, informative or a valuable resource, other site owners may
link to it therefore increasing your rankings. Most SEO firms will make
recommendations about the types of site you should approach for linking
purposes.

SEO
(Search engine Optimization)

Do You Know What's SEO ?

Common Misperceptions about SEO

Do You Know What's SEO ?

“Once I get this running right, I’ll have all the
business I can handle!”

Many think that simply by getting their site found
that the world will beat a path to their door.
That part is true, but it’s what happens after they
come to your door that is vitally important—
even the best traffic will not convert to money in
your pocket if you are not ready technically and
mentally to know how to convert these visitors
to leads and customers. We call that the “now,
what?” syndrome. Your visitor totals go up but
“now, what”? CompassSearch builds your traffic
by making you found by Internet shoppers.
Then it becomes important to convert between 5
and 15% of those unique visitors to registrations
(leads). We install our proprietary lead capture on
your site and make certain that all registrations
are text messaged (where available) and emailed
to you immediately. Also, you may call Customer
Service at any time to request an update on your
site and how it is performing as well as for tips
on how to make it perform better. Various group
coaching sessions dealing with how to utilize
the tools that your subscription includes are
scheduled monthly; you can call in to any or all
of them—are all included in your subscription.
There are no additional costs. It is important for
you to remember that getting found is simply the
beginning of being an Internet realtor; we must
get visitors to register so you can farm them
and bring them aboard as clients. If you will
implement what we tell you to, you will begin to
succeed and then continue to improve

SEO
(Search engine Optimization)

Do You Know What's SEO ?

SEARCH ENGINE OPTIMISATION (SEO) EXPLAINED

Do You Know What's SEO ?

What is Google?

Google started in 1998 when Sergey Brin and Larry Page, two Ph.D. students
from Stanford were working on a project to create a search engine ranking
system. They developed a system that ranks pages in terms of their
‘importance’. This patented ‘PageRank’ technology is the driving force behind
Google’s rise to search engine dominance. Letting a few friends use the site in

beta mode, more and more people started to use Google until 10,000 search queries were being answered
per day. Today, Google answers more than 200 million search queries a day, indexing over 3 billion
webpages.

There are three major types of search engines ‘spider’ or ‘crawler’ engines, directories and hybrids. Google
is a crawler-based engine

Crawler Search Engines

A crawler search engine, like Google, ‘crawls’ or ‘spiders’ through your website and all its related links.
This means that the spider will visit your website then read all the pages and follow all the links. Spiders usually return to your website every month or so to look for changes. Everything the spider finds goes into an index.
The index is like a large catalogue containing a copy of every webpage the spiders find in cyberspace. If
your webpage changes, then the spider should find this change and update the index. When you type in a
keyword or phrase into a crawler-based search engine the search engine software sifts through the millions
of pages stored in the index and gives you the results it believes is most relevant to your search query.

Most crawler-based search engines work in this way with minor changes to software, indexing, etc. That is
why if you type the same query into different search engines you can get varied results.

Directories

Directories differ from crawler-based search engines in that you, as a webmaster, submit a short description
about your site, which is then categorised by humans. Search results are based on what is in the
description about your site.

Hybrids
Hybrid search engines are a combination of the two types of search engines listed above


SEO
(Search engine Optimization)

Do You Know What's SEO ?

Webmasters know just as much about SEO as anyone

Do You Know What's SEO ?



Respectfully, that is totally incorrect. Many
web designers and web masters recoil in horror
when asked to incorporate lead capture into
a site because they are less concerned about
selling anything than they are with aesthetics:
the look and feel of your site. We all want our
sites to “look good,” but it is far more important
that they “work good.” SEO/SEP is a specialty
and the vast majority of web designers and
webmasters know so little about it as to actually
unintentionally hinder your ability to be found.
Just as a homeowner who tries to FSBO the sale
of their home is often without a clue as to what
lies in store in the process you help the client
complete, the same can be said about SEO/
SEP and web designers and webmasters. In
general: most of them read some dusty tome
about “keywords” years ago, but most of them
wouldn’t know Google’s algorithm if it were
written on the sidewalk in front of their office.
Your Internet marketing is one of the most
important parts of your business and you should
only hire professional SEO/SEP companies with
demonstrable success, reporting systems that
allow you to verify the processes they claim
to be doing for you, and the results of those
processes.

SEO

(Search engine Optimization)

Links and linking

Do You Know What's SEO ?

Right up there as number two on off-page
factors is “number of inbound links.” If only it
were that simple. Just any inbound link will not
affect much. The inbound links must be strong,
relevant, and number over 30 before they do
much good for you. DO NOT get snookered by
“reciprocal linking” offers; they will hurt your

SEO, not help it. DO NOT put 20 links leading
off your site that do not return when closed.
That will hurt you, too. If you want to provide
links, do it only with a “return” option, and if
the party to whom you are linking won’t provide
that, save yourself aggravation and put down a
web address not linked, instead.

As you can see, a multitude of factors make
up the “off-page” algorithm, too. I have always
thought you are better off by teaming with
professionals and leaving your performance
to them. Remember, these professionals have
technical teams that monitor the search engines
algorithms every day and react accordingly
to keep you well placed and findable. That’s
the other component: just when you might
think you have all this down and understood,
someone moves the cheese and changes the
formula, the recipe, the algorithm. You can
either drop everything and cancel your showing
appointments for a few days to react, or you can
ignore that worry by having your professionals
handle all that for you. I admit that this can
appear self-serving, but I truly believe it to be
so, and I guarantee you that no SEO or SEP
amateur can obtain the results our clients
experience daily. This process is never finished;
it is always a work in progress. But the payoff
to that work can be fabulous! For example: one
broker has tripled traffic from 55,000 visits to
155,000 visits a month; one client, with only
one office, mines the Internet like few others (he
went from 30,000 visits a month to 95,000 visits
a month; obviously, he was very adept to begin
with); another client gained 35 listings in one
high end neighborhood in one year by using his
search engine placement to prove his mastery
of the Internet to his listing presentations;
clients become “relocation specialists” and sell
a house a month to relocating families. What’s
your market? SEO and SEP can help make you
more effective in it, whatever it is. When these
successes are evaluated, they all have one thing
in common: these professional realtors leave the
SEO and SEP to professionals, and they reap the
benefits they could not otherwise gain.

Also, remember that search professionals have
access to proprietary tools you do not have access
to. If you try to guess what to optimize your site
to reflect, you will most likely guess wrong and
not get the traffic. Pros have tools that tell them
exactly where the traffic goes when looking
for homes. Also, the reality is that you cannot
possibly maintain maximum performance on all
those criteria listed above on your own. Those
professionals would cost more than you want to
spend. In my opinion, you are better off with
a specialized company that does just this for
realtors and related fields, and influences about
80% of the factors for a reasonable monthly
price. Hold them accountable, and leave this
technical tinkering to the professionals. You will
outperform 99% of all your competition when
it comes to being found, provided you also
arrange for search engine placement.

SEO

(Search engine Optimization)

Improving Your Results & Sustaining Performance

SEO

Search engine marketing changes quite rapidly, as do competitor listings. The objective of this final phase is to ensure through the remainder of the engagement that your staff fully understand the principles and trends of search marketing through mentoring, repetition, ongoing knowledge transfer, and applied learning in order to maintain the performance levels we help you achieve. You receive unlimited phone and email support to answer questions as we guide you towards executing the necessary changes prescribed by our full website evaluation.

· Enhance and tweak the newly optimized site based on observable results achieved over a six-month period.
· Instruct content contributors on how to write and/or edit content so that it is search engine friendly.
· Advise content contributors on how to target particular search terms and create content around keyword themes.

SEO

(Search engine Optimization)

The Risks of Traditional Search Engine Optimization

E-commerce companies who have churned through dozens of SEO firms report only marginal, 5-10% traffic increases. A fact confirmed by our recent research into the SEO experience of 100 US catalog companies – see the “State of Search Engine Marketing 1.0 report published by Catalog Age Magazine.

Why? Most SEO companies (Iconocast reports some 250 SEO firms) offer “band aid” solutions (e.g. mirror/static sites, additional search engine specific content – primarily doorway pages – or cosmetic content changes) rather than reworking sites to make content search engine friendly. Google – the dominant engine, with 80% market share (Nielsen Netratings) – cannot be fooled with HTML trickery in the longer term.

Additional risks you face in hiring an SEO firm, besides low ROI and results, include:
· Fees that range from hundreds to $25,000 a month
· No guarantee of the knowledge quality or workmanship
· Misinformation that results in penalties or bans that can permanently tarnish your business/website’s reputation

The CTO of Google has said that designing a content-rich site that other sites link to is the only way to get good rankings. This is what Netconcepts offers SEO clients: the knowledge to create a search engine friendly and most importantly Google-friendly site, that will stay that way over time.

Netconcepts prefers to partner with you to solve your fundamental site problems and share our knowledge and latest trends with you. We favor restructuring and tweaking existing content to present it in a search engine friendly way. The process begins with identification of appropriate keywords and identifying ways to make these keywords prominent in site content. We then take steps to make this keyword optimized content accessible and therefore visible to search engine spiders

SEO
(search engine Optimization)

The Key to Online Success A site for sore eyes

According to Bruce Clay, an Internet Business Consultant and a specialist in SEO training, "Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web." In layman's terms, it's how to reconfigure a web site so that it will be ranked higher than other pages containing similar content. Often this entails analyzing and replacing the code that makes up a web site. Says Clay, "It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle." An ideally optimized web site will have been constructed with the express purpose of being attractive to the search engine spiders who "crawl" through the web, searching out sites to add to their databases. A variety of techniques are used, the effectiveness of which is magnified by being used in conjunction with one another. In other words, the whole is greater than the sum of the parts. Books have been written on the subject of search engine optimization (eg: Shari Thurow's "Search Engine Visibility"), but for our purposes here we can summarize the basics into Eight Simple Rules for Search Engine Success: 1. Leave out the bells and whistles -- A search engine success strategy can be dead in the water before it even begins if certain web site design features are used in constructing the site. Frames and Flash Intros are definite no-nos, as is the use of Javascript and Image Maps for site navigation. Dynamic URLs are another problem since they effectively "reset" the site every time they change. Search engine spiders like simplicity and stability, so should your web site designer. 2. Keywords are key -- Keyword phrases are, well, the keys to the kingdom. The idea is to be the target that searchers are aiming at, and that means thinking like them. A site that sells race car tires should not use "race car tires" as a keyword phrase because it's much more likely that a searcher will use a much more specific phrase when they're searching online for race car tires. Entering "race car tires" will bring up over a million sites, but entering "Goodyear D1490 rear drive tires" might only bring up a half dozen sites. If that's what you're selling and what someone is searching for, odds are you've just made a sale. Each page of a site should have its own set of keywords and keyword phrases. There are several free web sites where keywords can be tested for effectiveness. 3. The vital Title Tag -- A list of results from a search will display the various site names along with a sentence or two describing the site. This information comes from the title tag, and search engine spiders home in on a page's title tag and the keywords it contains. A common mistake web page designers make is to jam as many keywords as possible into the title tag. Search engines may interpret this to be "keyword spamming" and blacklist the site (blacklisting by Google is permanent!). A concise title and a couple of free flowing, descriptive sentences should run about 60 to 70 characters. 4. Meta tags -- Meta tags aren't as important as they used to be, but using them can boost a site's standing with the search engines IF they're properly optimized. An ideal meta tag is actually a pair of tags called Meta Description and Meta Keywords. The Description tag should be under 250 characters long and include several of the most important keyword phrases. The Keywords tag is usually about 1,000 characters long and needs to be stocked with pertinent keywords and keyword phrases. It's a good idea to include common misspellings since, wrong or not, they'll be used by people doing searches. 5. The Copy -- What a site says is just as important as how it's said. Each page of the site should contain at least 200 words of copy, and the copy should be keyword intensive. A good practice is to construct separate informational pages that link to the site's main page. This will serve to further attract the search engine spiders and other sites will find and link up to these info pages. 6. The "ALT" Image Attribute -- The images at a web site are often neglected resources. The HTML code for each image has or can be given an ALT attribute, and keywords can be inserted into that attribute. The original purpose of the ALT attribute was to display that familiar yellow description box when a cursor is moved over the image, but with the advent of search engines it's become even more useful. The descriptive phrase should certainly be used, but it should include keywords since the spiders are going to read the attribute's text. There are test sites that will indicate whether any of a page's images do not include keywords, a very useful (and free) resource! 7. Links, links and more links -- The search engines place a greater importance on link-rich web sites, perhaps because they're more "serious". Too many links, though, and a site risks being tagged as a "link farm" resulting in the site being at least ignored and at worst blacklisted. Relevant hyperlinks will help a site's standings, however. As always, keywords should be included within the text of the link and also in the site copy in front of and after the link. Give the spiders more meat to chew on, in other words. 8. Submit it -- Once a site is activated, the search engine spiders will find it... eventually. Time is money, so why wait? Every search engine has a submission form and the search engine world doesn't stop at Google. It will still take a while for a new web site to be listed after it's submitted. Approximate listing times range from one week at Altavista to two months at AOL, with the average being about one month.



Search Engine Optimization(SEO)

Search Engine Optimization(SEO) - The Key to Online Success

Search Engine Optimization, or "SEO", has become essential for companies who hope to establish a successful online presence. The Web is a much more crowded place these days; it seems like everyone and their mother has a web site. How does a Widget company get through to interested customers in such a crowded medium? A potential customer searching online for a Widget supplier simply doesn't have the time or patience to browse through dozens of pages of results when they type "Widgets" and hit "enter". If your Widget company's web site isn't listed on the first page or two of search results, it's pretty much a given that the searcher will quickly find what they're looking for and won't spend time digging any deeper. Let's say that your company, "Worldwide Widgets", has blown their online advertising budget on creating a flashy multi-page web site with all the bells and whistles. After a month, the sales results come in and they're a disaster: site traffic is negligible and a test search brings up the site, finally, on the 67th page. The Boss is less than pleased. If things don't improve soon, heads will roll. That's the bad news. The good news is that effective use of search engine optimization can bring miraculous results.



Search Engine Optimization(SEO)

A Superior optimization Philosophy

The purpose of search engine optimization is NOT to merely increase traffic. The purpose is to increase qualified sales and lower acquisition costs. This objective can be achieved by optimizing the four steps in the search marketing process:

1) Indexation – Ensuring 100% of the dynamic product page inventory is “crawled” and indexed by the dominant engine on a frequent basis. This requires attention to spider traps, URLs, link structures, redirects, directory depth and much more.

2) Ranking – Attaining the desired positioning for category and product content pages. This requires focusing on PageRank, link text, inbound links, keyword research and application, proper HTML coding and content tuning.

3) Selection – Winning the click decision. This involves controlling what appears in the search results page, using descriptions to qualify prospects and disqualify suspects, and applying direct marketing tactics to compel the “envelope” open.

4) Conversion – Making the profitable sale. This crucial phase requires copy that converts, reducing buyer risk, optimal design and usability, effective calls to action, measuring sales and acquisition costs, and retesting keyword markets.

SEO

(Search engine Optimization)

Reviewing Your Website & Defining Action Plans

Reviewing Your Website & Defining Action Plans

There are many factors that combine to influence the success of an optimized e–commerce site. Our process goes much further than simple optimization, as promoted by other search engine optimization service providers. Netconcepts prefers to conduct a holistic assessment of our partners’ websites that puts search engine visibility into the context of the site as a whole and the e-business goals it is designed to achieve
:The assessment process is multi-dimensional
· Through our audit division, we begin with a comprehensive evaluation of the site to define a holistic and practical strategy for optimization. The audit will identify weaknesses and strengths based on best practice in e-business Web presences and broader site goals.
· Determine the list of keywords to target based on research of relevant search behavior and log file analysis to identify the most relevant query language.
· Define a search strategy that serves overall website goals (e.g. ensuring the thousands of people a day who search specifically for particular products will find those pages prominent and compellingly presented in search results, and that those that click through to the site are converted at a reasonably high rate).
· Web metrics – We’ll advise you on how to implement referral tracking based on sales rather than just user visits.

Once we understand the website’s objectives and intended audience, we spend numerous hours interacting with the site, identifying strengths and weaknesses, detailing where the site fall short of best practice, and most importantly, providing practical recommendations across all areas of the site that impact search strategy, such as:

· Style: Are the basic style and design elements present and consistent across the website? Is the style appropriate for the target audience?
· Design: Will the design context for your customer experience appeal to prospects and existing customers alike?
· Structure: Does the site organize and present content in an intuitive logical way?
· Usability: Is the user interface friendly to customers? Does it allow users to obtain the product information they require with ease?
· Accessibility: Is the site accessible to all potential users, whether they are disabled, on WAP phones, or on slow connections?
· Content: Does your content provide your target audience with all the information needed to convert visitors into customers and achieve the website’s goals? Does the site make content, including company and product information, available to users in a compelling, easily digestible, intuitive and value-added way?
· Legal Requirements: Does the website display the necessary legal information, including airtight Terms & Conditions of Use and Privacy Policy?
· E-Commerce: Does the site connect with visitors and compel action? Is it effective at maintaining security, allaying fears and building trust with consumers? Will your site convert visitors to customers and customers into company advocates?
· Public Relations: Is the website supported by an ongoing PR effort to build awareness of your Internet presence? Does your website cater to journalists? Is there negative PR occurring in online communities on the Net?
· Customer Service : Is the site effectively supported by customer care?
· Search Friendliness: Is the website prominently positioned in search engines, directories, and relevant niche sites?
· Community: Is the site’s community active, sustainable, and effectively maintained?

As a result of this assessment, we can provide practical recommendations to improve our partner sites in search engine visibility, site traffic, usage rates, performance, navigation, information architecture and other key factors that all influence the success of any search optimization campaign.

Typically within 20 days you receive the assessment along with our keyword recommendations for product/category pages. Depending on what we find, the audit deliverable ranges from 60 – 100 pages filled rich analysis and content. The short- and long-term recommendations form the basis of our optimization strategy and collective priorities during the engagement.
Search engine Optimization(SEO)

Search for Success_ SEO

Search Engine Optimization(SEO)

Search for Success

Let's look at an example of the power of search engine optimization. Canterbury Limousine Tours contracted with an SEO firm to revamp their web site with the aim of improving its search engine ranking. Two months after major changes were implemented and the site resubmitted, traffic was up 350% with an upward trend. Analysis of the traffic showed that most of the increase was a result of search engine referrals. Skillful use of keywords and keyword phrases resulted in the extra traffic being highly targeted and directly related to the services provided by the limousine company. This translated into an extremely high conversion rate into paying business. Using search engine optimization as a sales and marketing tool has some advantages that offset the cost, too. There's no need to hire extra salespeople and set them up with office space and equipment. Once a company's web site has been given the SEO treatment, there are no ongoing costs to budget for. Most companies are thrilled with the results of an effective SEO campaign. To quote Tammy Falleti, Office Manager of Harry's Steering Gear Repair Inc., "We have received such a good response from the Web page that we have decreased our advertising in the phone book and other such advertisements. We get at least 5-10 e-mails a day and at least two or more sales from that. Plus, we have made out-of-state customers that have opened accounts with us and have made continuous purchases." Over time, the original cost of an effective SEO campaign will decrease as a function of increased sales, making it an almost obligatory advertising expense since it provides an extremely high return on investment over time. If the competition is playing, then it's time to get in the game... and using search engine marketing is the way to win!


(Search Engine Optimization(SEO

The Key to Online SuccessA site for sore eyes

(Search Engine Optimization(SEO

- According to Bruce Clay, an Internet Business Consultant and a specialist in SEO training, "Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web." In layman's terms, it's how to reconfigure a web site so that it will be ranked higher than other pages containing similar content. Often this entails analyzing and replacing the code that makes up a web site. Says Clay, "It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle." An ideally optimized web site will have been constructed with the express purpose of being attractive to the search engine spiders who "crawl" through the web, searching out sites to add to their databases. A variety of techniques are used, the effectiveness of which is magnified by being used in conjunction with one another. In other words, the whole is greater than the sum of the parts. Books have been written on the subject of search engine optimization (eg: Shari Thurow's "Search Engine Visibility"), but for our purposes here we can summarize the basics into Eight Simple Rules for Search Engine Success: 1. Leave out the bells and whistles -- A search engine success strategy can be dead in the water before it even begins if certain web site design features are used in constructing the site. Frames and Flash Intros are definite no-nos, as is the use of Javascript and Image Maps for site navigation. Dynamic URLs are another problem since they effectively "reset" the site every time they change. Search engine spiders like simplicity and stability, so should your web site designer. 2. Keywords are key -- Keyword phrases are, well, the keys to the kingdom. The idea is to be the target that searchers are aiming at, and that means thinking like them. A site that sells race car tires should not use "race car tires" as a keyword phrase because it's much more likely that a searcher will use a much more specific phrase when they're searching online for race car tires. Entering "race car tires" will bring up over a million sites, but entering "Goodyear D1490 rear drive tires" might only bring up a half dozen sites. If that's what you're selling and what someone is searching for, odds are you've just made a sale. Each page of a site should have its own set of keywords and keyword phrases. There are several free web sites where keywords can be tested for effectiveness. 3. The vital Title Tag -- A list of results from a search will display the various site names along with a sentence or two describing the site. This information comes from the title tag, and search engine spiders home in on a page's title tag and the keywords it contains. A common mistake web page designers make is to jam as many keywords as possible into the title tag. Search engines may interpret this to be "keyword spamming" and blacklist the site (blacklisting by Google is permanent!). A concise title and a couple of free flowing, descriptive sentences should run about 60 to 70 characters. 4. Meta tags -- Meta tags aren't as important as they used to be, but using them can boost a site's standing with the search engines IF they're properly optimized. An ideal meta tag is actually a pair of tags called Meta Description and Meta Keywords. The Description tag should be under 250 characters long and include several of the most important keyword phrases. The Keywords tag is usually about 1,000 characters long and needs to be stocked with pertinent keywords and keyword phrases. It's a good idea to include common misspellings since, wrong or not, they'll be used by people doing searches. 5. The Copy -- What a site says is just as important as how it's said. Each page of the site should contain at least 200 words of copy, and the copy should be keyword intensive. A good practice is to construct separate informational pages that link to the site's main page. This will serve to further attract the search engine spiders and other sites will find and link up to these info pages. 6. The "ALT" Image Attribute -- The images at a web site are often neglected resources. The HTML code for each image has or can be given an ALT attribute, and keywords can be inserted into that attribute. The original purpose of the ALT attribute was to display that familiar yellow description box when a cursor is moved over the image, but with the advent of search engines it's become even more useful. The descriptive phrase should certainly be used, but it should include keywords since the spiders are going to read the attribute's text. There are test sites that will indicate whether any of a page's images do not include keywords, a very useful (and free) resource! 7. Links, links and more links -- The search engines place a greater importance on link-rich web sites, perhaps because they're more "serious". Too many links, though, and a site risks being tagged as a "link farm" resulting in the site being at least ignored and at worst blacklisted. Relevant hyperlinks will help a site's standings, however. As always, keywords should be included within the text of the link and also in the site copy in front of and after the link. Give the spiders more meat to chew on, in other words. 8. Submit it -- Once a site is activated, the search engine spiders will find it... eventually. Time is money, so why wait? Every search engine has a submission form and the search engine world doesn't stop at Google. It will still take a while for a new web site to be listed after it's submitted. Approximate listing times range from one week at Altavista to two months at AOL, with the average being about one month.



(Search Engine Optimization(SEO