What Is SEO

SEO
(Search engine Optimization)
Do You Know What's SEO ?


Nowadays the internet ha s become an effective new media for businesses and consumers alike. It is playing a major role in all walks of life like paying bills, online shopping, internet
banking and more. The business vendors are also depending on the internet to increase sales, increase visibility and brand themselves like never before. People have made their online presence through websites. As the internet grew in the mid- nineties, people grew more and more dependent on search engines as a way to access the vast amount of information available. The search engines, for their part, were battling it out amongst one another to have the largest databases and to provide the most relevant search results for any query.
To cut a long story short, despite being a relative late-comer to the internet, Google was the most effective at providing quality results and so became the search engine of choice for over 60% of the internet population.
To display relevant results from its database, search engines follow an algorithm based on content links and other factors. To tell search engines that a particular keyword is relevant
to a particular industry, webmasters aim to make their sites to be search engine friendly with some of their algorithmic factors. As this practice developed it became known as “SEO”.
SEO abbreviates as “Search Engine Optimization”. The name itself reveals that it’s a technology useful for search engines. SEO is the process of bringing high rankings for
keywords in the major search engines.
There is virtually no coding in the traditional sense involved in SEO. It is mostly about following some search engine friendly techniques to make search engines understand what a particular site is about.

SEO

(Search engine Optimization)

Do You Know What's SEO ?

Do Something 'Constructive' For Your Website - Start Traffic Building

SEO

(Search engine Optimization)
Do You Know What's SEO ?

Without regular flow of targeted traffic, it is very difficult for your website to survive. The competition is cut throat and you will be unable to achieve the conversion rate required to sustain your online business. All Internet marketers appreciate this fact and are paying attention to the traffic building that it deserves. More traffic means more business. The websites that generate the most revenue are also the websites that get the maximum traffic. Getting traffic for a day or for a short period is not the answer to your online business. In fact you should be able to generate high traffic every day that you are on the Internet. Websites that do not generate traffic find it extremely hard to expand their business.
Traffic building can be done using traditional as well as non-traditional methods. Each method has its pluses and minuses. However, one thing common is that they do generate traffic to your website. Web based businesses have to be very constructive and creative when they implement traffic building strategies. The first thing to start off with is search engine optimization. SEO is a good strategy to become a favorite with the search engines. Whenever any one searches the Internet for some information, product or service your webpage link will be displayed on the search engine results page. The key in SEO is to have very relevant content that is rich in keywords and keyphrases. Submit keyword rich content to the search engines and see your traffic grow.
Another constructive way to increase web traffic is link popularity. You can place links of websites that attract a good volume of traffic on a reciprocal basis. However, the sites you place links on should not be your direct competitors but from allied businesses.
Article marketing is also a very good strategy that returns very good results. You can authorize the free distribution of your articles without alterations and keep your website link intact. Another strategy you need to adopt is to place banner ads on the webpages of popular websites, these sites attract a lot of traffic and the chance of visitors looking for your product or service clicking on the ad banner increases many fold.
Email marketing is one very good strategy available to increase targeted traffic to your website. It is very much like direct marketing, the only difference is that direct marketing uses snail mail to target potential customers while email marketing sends your mail in real time and the message is received by the recipient immediately. The best thing about email marketing is that you can focus on the potential customers that match the profile you are looking for. Sending email newsletters is also a type of email marketing that generates traffic to your site. The only drawback is that email marketing has gained a bad name due to spam mails and ISPs have set up filters to weed out illegal emails.
These are some constructive ways you need to adopt as a part of your traffic generating strategy.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Why Do They Matter To Your Business

SEO
(Search engine Optimization)


We all know the Internet is responsible for bringing competition “a click away” from the customer. But consumers have a vested interest in using search engines to ensure the best value before making a purchase.

· In September 2002, a Jupiter Research survey confirmed that Search is one of the top two uses of the Internet for 79% of respondents – second only to email at 93% – while searching for product information was third most popular for nearly two-thirds (63%) of users.
· A recent Georgia Tech study found search engines are used by 85% of Internet users to locate products and services.
· A 2001 Jupiter Research study found that 28% of people looking for products online actually type a product name into a search engine – three times more frequently than by brand name (9%), and six times more frequently than by company name (5%).
· According to shopping engine BizRate, 94% of online consumers compare products and prices across an average of four websites before purchasing.
· NPD Group recently found that natural search listings outperformed banners and other forms of online advertising by three to one when it comes to unaided brand recall, favorable opinion ratings, and inspiring purchases – with 55% of online purchases being made on sites found through search engines.

Despite the importance of search for consumers, our recent “State of Search Engine Marketing 1.0” research conducted with Catalog Age Magazine found the average e-commerce website - including leading catalogers and etailers – with over 95% of important website product content invisible to dominant search engines.

With only 5% of their inventory visible to searchers, most retailers and catalogers are failing to properly leverage their information assets, and are losing sales to a quiet network of micro-competitors.

How much is this condition costing the average retailer? According to October 2002 data, Nielsen NetRatings found that the 129 million U.S. home and work Internet users spend roughly 50 million hours a month searching the Web for information. Over 80% of the time spent – 38 million hours, was powered by one engine: Google. By comparison, MSN powers only 5 million hours – 10% of all search time, while Alta Vista, Lycos and other engines collectively power the remaining 10% of search time.

Natural search engine listings (mostly Google) are driving up to 35% of online orders for leading catalogers that have applied the new principles of natural search optimization. In fact, one cataloger’s 20,000 products indexed by Google are driving $200,000 a month in sales and gross profits – as each sale carries no acquisition costs. The leverage and resulting profits from natural optimization by far exceeds other advertising means such as keyword bidding.

Why Website Traffic Is Vital For Your Online Business

SEO
(Search engine Optimization)

Do You Know What's SEO ?


Thanks to the Internet, today hundreds of people are able to run their businesses successfully online. There are numerous websites who share space on the World Wide Web and if you want to stand out in your online business, you need a targeted traffic to survive and succeed. No website can work without enough traffic. It would not be possible for hundreds of people to know about your website unless and until you promote them.
There are certain ways in which you can promote and advertise your site. You may not instantly get results but it will certainly help you generate potential traffic. No online business can proceed without traffic and thus it is vital you make the effort to generate a large amount of viewers for your website.
Here are few easy and simple steps to follow to generate traffic for your website.
The first and simple step to attract readers or users is by writing quality articles. You can write articles related to your website and advertise it. The good content will always have potential readers who will keep visiting your site frequently and will let others know about it as well. You can submit your articles to some popular article sites and provide a one way link to your website.
You can enroll your website to some well known Internet directories. Make sure your site is attractive and well designed to get acceptance from the directories and have a high chance of being viewed.
Make your website search engine optimized. Use more of key words in your articles so that it stands a high chance of being viewed on the first page of the search engine. Search engine optimized site will be pulled instantly once the key words are typed for the search and it is viewed first.
You can exchange links with non-competitive sites. You can view your links on some of the well-known and frequently visited sites. This definitely helps generate ample traffic to your website.
You can go in for pay per click option as well. This marketing technique helps generate numerous users. There are few who do not believe in this technique though. However, if you have good content and an attractive site, you are sure to hold the attention of the viewer.
If you are into a business, try and get numbers and address of potential customers. You can mail them about your products or services and at the same time provide them with a link for your site. A well-drafted mail is sure to be read, however, it should not be too lengthy or the customer may not visit the site.
Users and viewers are the lifeline of every website. If you are not able to generate enough traffic, you lose out in the online business market. Thus create more and more users in order to succeed.

Do You Have A Solid Traffic Generation Plan?

SEO

(Search engine Optimization)
Do You Know What's SEO ?