What Is SEO

SEO
(Search engine Optimization)
Do You Know What's SEO ?


Nowadays the internet ha s become an effective new media for businesses and consumers alike. It is playing a major role in all walks of life like paying bills, online shopping, internet
banking and more. The business vendors are also depending on the internet to increase sales, increase visibility and brand themselves like never before. People have made their online presence through websites. As the internet grew in the mid- nineties, people grew more and more dependent on search engines as a way to access the vast amount of information available. The search engines, for their part, were battling it out amongst one another to have the largest databases and to provide the most relevant search results for any query.
To cut a long story short, despite being a relative late-comer to the internet, Google was the most effective at providing quality results and so became the search engine of choice for over 60% of the internet population.
To display relevant results from its database, search engines follow an algorithm based on content links and other factors. To tell search engines that a particular keyword is relevant
to a particular industry, webmasters aim to make their sites to be search engine friendly with some of their algorithmic factors. As this practice developed it became known as “SEO”.
SEO abbreviates as “Search Engine Optimization”. The name itself reveals that it’s a technology useful for search engines. SEO is the process of bringing high rankings for
keywords in the major search engines.
There is virtually no coding in the traditional sense involved in SEO. It is mostly about following some search engine friendly techniques to make search engines understand what a particular site is about.

SEO

(Search engine Optimization)

Do You Know What's SEO ?

Do Something 'Constructive' For Your Website - Start Traffic Building

SEO

(Search engine Optimization)
Do You Know What's SEO ?

Without regular flow of targeted traffic, it is very difficult for your website to survive. The competition is cut throat and you will be unable to achieve the conversion rate required to sustain your online business. All Internet marketers appreciate this fact and are paying attention to the traffic building that it deserves. More traffic means more business. The websites that generate the most revenue are also the websites that get the maximum traffic. Getting traffic for a day or for a short period is not the answer to your online business. In fact you should be able to generate high traffic every day that you are on the Internet. Websites that do not generate traffic find it extremely hard to expand their business.
Traffic building can be done using traditional as well as non-traditional methods. Each method has its pluses and minuses. However, one thing common is that they do generate traffic to your website. Web based businesses have to be very constructive and creative when they implement traffic building strategies. The first thing to start off with is search engine optimization. SEO is a good strategy to become a favorite with the search engines. Whenever any one searches the Internet for some information, product or service your webpage link will be displayed on the search engine results page. The key in SEO is to have very relevant content that is rich in keywords and keyphrases. Submit keyword rich content to the search engines and see your traffic grow.
Another constructive way to increase web traffic is link popularity. You can place links of websites that attract a good volume of traffic on a reciprocal basis. However, the sites you place links on should not be your direct competitors but from allied businesses.
Article marketing is also a very good strategy that returns very good results. You can authorize the free distribution of your articles without alterations and keep your website link intact. Another strategy you need to adopt is to place banner ads on the webpages of popular websites, these sites attract a lot of traffic and the chance of visitors looking for your product or service clicking on the ad banner increases many fold.
Email marketing is one very good strategy available to increase targeted traffic to your website. It is very much like direct marketing, the only difference is that direct marketing uses snail mail to target potential customers while email marketing sends your mail in real time and the message is received by the recipient immediately. The best thing about email marketing is that you can focus on the potential customers that match the profile you are looking for. Sending email newsletters is also a type of email marketing that generates traffic to your site. The only drawback is that email marketing has gained a bad name due to spam mails and ISPs have set up filters to weed out illegal emails.
These are some constructive ways you need to adopt as a part of your traffic generating strategy.

Do You Have A Solid Traffic Generation Plan?

SEO
(Search engine Optimization)
Do You Know What's SEO ?

Why Do They Matter To Your Business

SEO
(Search engine Optimization)


We all know the Internet is responsible for bringing competition “a click away” from the customer. But consumers have a vested interest in using search engines to ensure the best value before making a purchase.

· In September 2002, a Jupiter Research survey confirmed that Search is one of the top two uses of the Internet for 79% of respondents – second only to email at 93% – while searching for product information was third most popular for nearly two-thirds (63%) of users.
· A recent Georgia Tech study found search engines are used by 85% of Internet users to locate products and services.
· A 2001 Jupiter Research study found that 28% of people looking for products online actually type a product name into a search engine – three times more frequently than by brand name (9%), and six times more frequently than by company name (5%).
· According to shopping engine BizRate, 94% of online consumers compare products and prices across an average of four websites before purchasing.
· NPD Group recently found that natural search listings outperformed banners and other forms of online advertising by three to one when it comes to unaided brand recall, favorable opinion ratings, and inspiring purchases – with 55% of online purchases being made on sites found through search engines.

Despite the importance of search for consumers, our recent “State of Search Engine Marketing 1.0” research conducted with Catalog Age Magazine found the average e-commerce website - including leading catalogers and etailers – with over 95% of important website product content invisible to dominant search engines.

With only 5% of their inventory visible to searchers, most retailers and catalogers are failing to properly leverage their information assets, and are losing sales to a quiet network of micro-competitors.

How much is this condition costing the average retailer? According to October 2002 data, Nielsen NetRatings found that the 129 million U.S. home and work Internet users spend roughly 50 million hours a month searching the Web for information. Over 80% of the time spent – 38 million hours, was powered by one engine: Google. By comparison, MSN powers only 5 million hours – 10% of all search time, while Alta Vista, Lycos and other engines collectively power the remaining 10% of search time.

Natural search engine listings (mostly Google) are driving up to 35% of online orders for leading catalogers that have applied the new principles of natural search optimization. In fact, one cataloger’s 20,000 products indexed by Google are driving $200,000 a month in sales and gross profits – as each sale carries no acquisition costs. The leverage and resulting profits from natural optimization by far exceeds other advertising means such as keyword bidding.

Why Website Traffic Is Vital For Your Online Business

SEO
(Search engine Optimization)

Do You Know What's SEO ?


Thanks to the Internet, today hundreds of people are able to run their businesses successfully online. There are numerous websites who share space on the World Wide Web and if you want to stand out in your online business, you need a targeted traffic to survive and succeed. No website can work without enough traffic. It would not be possible for hundreds of people to know about your website unless and until you promote them.
There are certain ways in which you can promote and advertise your site. You may not instantly get results but it will certainly help you generate potential traffic. No online business can proceed without traffic and thus it is vital you make the effort to generate a large amount of viewers for your website.
Here are few easy and simple steps to follow to generate traffic for your website.
The first and simple step to attract readers or users is by writing quality articles. You can write articles related to your website and advertise it. The good content will always have potential readers who will keep visiting your site frequently and will let others know about it as well. You can submit your articles to some popular article sites and provide a one way link to your website.
You can enroll your website to some well known Internet directories. Make sure your site is attractive and well designed to get acceptance from the directories and have a high chance of being viewed.
Make your website search engine optimized. Use more of key words in your articles so that it stands a high chance of being viewed on the first page of the search engine. Search engine optimized site will be pulled instantly once the key words are typed for the search and it is viewed first.
You can exchange links with non-competitive sites. You can view your links on some of the well-known and frequently visited sites. This definitely helps generate ample traffic to your website.
You can go in for pay per click option as well. This marketing technique helps generate numerous users. There are few who do not believe in this technique though. However, if you have good content and an attractive site, you are sure to hold the attention of the viewer.
If you are into a business, try and get numbers and address of potential customers. You can mail them about your products or services and at the same time provide them with a link for your site. A well-drafted mail is sure to be read, however, it should not be too lengthy or the customer may not visit the site.
Users and viewers are the lifeline of every website. If you are not able to generate enough traffic, you lose out in the online business market. Thus create more and more users in order to succeed.

Do You Have A Solid Traffic Generation Plan?

SEO

(Search engine Optimization)
Do You Know What's SEO ?

Traffic Generation Secrets From An Expert

SEO
(Search engine Optimization)
Do You Know What's SEO ?


Every website needs traffic, period! Whether you are selling something or you are a blogger or you need to get your point across to the world, you need traffic. You are on the web for people to see you and if no one visits your site, you might as well not exist on the net.
The key to a successful website is generating traffic, preferably quality traffic. Quality traffic is the target audience for your website, the group, or segment of the market that you wish to sell your product to or have visited your website. There are a few secrets to successfully get this traffic to your website. Well it’s not a secret, just common sense. But the rare thing these days is common sense so let us just discuss these secrets -
Market segmentation- before you designs your website; define your market segment or your target audience. Ideally your website must cater to the sensibilities of a certain group and thus all your marketing efforts should be directed towards getting their attention only. Concentrated marketing will help you channel all your resources and get better results.
Selective marketing- once your target audience has been identified, you can start marketing your website aggressively on other websites, print media, and budget permitting, on TV and radio. You can greatly benefit from Pay per Click advertising and affiliate marketing programs on other websites whose target audience is the same as yours. Your competitors will not even know that they are marketing for you while you too can earn a reasonable amount carrying their ads.
List building- not so frequently used method to build quality traffic is to build a list of your targeted customers through various online and offline methods that are available to new businesses. Then you need to personally interact with them to get them to you site. Introduction emails. Special promotions, newsletters etc are good examples of this.
Get traffic from major sites- sign up for a SEO, use popular media like Google Adwords etc to get maximum traffic from various sites. The secret here is creating and maintain specific and accurate Meta tags like key words, titles, descriptions etc in your website content. What SEO does is that whenever a browser searches for keywords included in your website the search engine will show your website in the results. Websites have benefited greatly from Google searches. If the have the relevant keyword, the search engine will show the website in its search and the best thing is that this listing is free.
Just simply generating traffic will be a burden on your resources. If you have a very general traffic-building plan, you will only end up with the wrong kind of traffic while your target audience may stay away. Quality traffic ensures that you get the highest returns for your investments and that your efforts are realized in the form of sales or advertising returns.


Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

Your Step By Step Guide To Traffic Generation

SEO

(Search engine Optimization)

Do You Know What's SEO ?


As an Internet marketer your primary aim is to offer niche products and services for which you are going to spend a great deal of your resources to perfect the best possible product or service. Another important area you need to focus on and allocate a major portion of your resources to, is building killer traffic to your website. More traffic means more business and thus more cash in your bank account. It sure sounds daunting but there are ways you can have your website swarming with visitors, more than you can handle. If you are new to Internet business and have just put up a fabulous website then the only thing that stands between you and a swelling bank account is targeted traffic. Let’s discuss a few easy steps that will help drive loads of traffic to your website and increase your sale. We will discuss four steps that you need to incorporate in your Internet marketing strategy and do it every single day.
Implementing these four steps religiously will help you get your website thousands of hits every single month. And the best part is, without any cost to you.
Article Marketing: write articles and submit them to article directories. The articles should be written in simple fluid language and should be free of spelling and grammatical errors. The content of the article should be relevant and up to date. Reliable and informative content will prompt visitors to read and recommend your site to other interested parties. Articles that are well written and submitted to article directories will boost your incoming links and your site will get higher rankings on the search engine results page.
Email Marketing: building relationships with potential customers and maintaining good relationships with existing buyers is going to keep you in business for a long time. So how do we do it for an online business? Well send relevant and informative content to your existing and potential customers; send them links that may benefit them in some way. You may also regularly send them updates on the latest developments in your business or products. Sending them discount offers on new products before launching them to the general public is also a great idea. It should be your endeavor to win their hearts and respect. This way they stay loyal to you for a very long time.
Social Networking: creating an attractive profile on social networking websites will attract more visitors to your site and give you the opportunity to advertise your products. Sites like MySpace, Facebook, etc. are great places to build your network.
Forum Marketing: sign up on the most relevant forums and post answers to the members queries. You should give the impression of being an expert in the field and for that you need to be well aware of all the recent developments in your chosen niche. If you give suggestions to members and help them solve their problems you can be assured of a very loyal following. You can place your advertisement below your post and this will also drive more traffic to your website.

Driving traffic is one thing but good after sales service and customer support will take you places and leave your peers far behind.

Do You Have A Solid Traffic Generation Plan?

SEO

(Search engine Optimization)

Do You Know What's SEO ?

Expired Domain Names - The Key To Generating Traffic To Your Website

SEO
(Search engine Optimization)
Do You Know What's SEO ?

For a Webmaster the important thing is a site that attracts lots of traffic, which means more sales. To generate search engine traffic the Webmaster will have to create new content and the process will take more time and money. To get the best results from the pay per click program, huge investments will be needed on the best use of the high performance keywords. A very good alternative to this is the purchase of expired domain names.
An expired domain name is a domain that was created by another user for his promotional purpose and e-commerce. The domain owner would have already built sites, advertised them, registered with search engines and also may have exchanged links with other websites, to generate traffic for the site. However, these domains may not have been renewed after the stipulated period for various reasons like non-payment of renewal fees. After a period of 45 days generally, the domain does not have any website content though the link exists. It may generate an error. This means that the domain attracts traffic but is lost due to such an error. The domain owners sometimes may not continue with the same, and may either sell off the expired domain name themselves, or may do it through an auction facility available from various sites. There are thousands of such sites that get added to the list everyday.
For the Webmaster to know if the domain is worth buying he can check the Google page rank of that particular domain. This can be done using the Google toolbar. When the website name is shown in gray, it means that the domain name cannot be used as it has been banned by Google. The ranking on the page that appears on search gives you a brief idea of the popularity of the website. A site ranked between 6 and 10 indicates that the site had substantial traffic and was quite popular. The more the number of links the more the popularity. Another way to check is to find the Alexa rating of an expired domain. This tells how much traffic the website attracted. A site that does not have much traffic will not have any rating. The website ' www.Webofsuccess.com/popularity/popularity.cgi ' can also be used to find the popularity of a domain.
To redirect traffic you can use various options like creating smaller websites using these domain names. You may even go ahead and sell them along with the expired domain names. As the domain website has plenty of links it ranks high in the search engine. You can get all the profits by buying it at much lesser cost than it actually would have been.
There are many reasons for the usefulness of expired domain names as it can divert loads of traffic.

Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?