الأحد، 30 أغسطس 2009

Traffic Generation Secrets From An Expert

SEO
(Search engine Optimization)
Do You Know What's SEO ?


Every website needs traffic, period! Whether you are selling something or you are a blogger or you need to get your point across to the world, you need traffic. You are on the web for people to see you and if no one visits your site, you might as well not exist on the net.
The key to a successful website is generating traffic, preferably quality traffic. Quality traffic is the target audience for your website, the group, or segment of the market that you wish to sell your product to or have visited your website. There are a few secrets to successfully get this traffic to your website. Well it’s not a secret, just common sense. But the rare thing these days is common sense so let us just discuss these secrets -
Market segmentation- before you designs your website; define your market segment or your target audience. Ideally your website must cater to the sensibilities of a certain group and thus all your marketing efforts should be directed towards getting their attention only. Concentrated marketing will help you channel all your resources and get better results.
Selective marketing- once your target audience has been identified, you can start marketing your website aggressively on other websites, print media, and budget permitting, on TV and radio. You can greatly benefit from Pay per Click advertising and affiliate marketing programs on other websites whose target audience is the same as yours. Your competitors will not even know that they are marketing for you while you too can earn a reasonable amount carrying their ads.
List building- not so frequently used method to build quality traffic is to build a list of your targeted customers through various online and offline methods that are available to new businesses. Then you need to personally interact with them to get them to you site. Introduction emails. Special promotions, newsletters etc are good examples of this.
Get traffic from major sites- sign up for a SEO, use popular media like Google Adwords etc to get maximum traffic from various sites. The secret here is creating and maintain specific and accurate Meta tags like key words, titles, descriptions etc in your website content. What SEO does is that whenever a browser searches for keywords included in your website the search engine will show your website in the results. Websites have benefited greatly from Google searches. If the have the relevant keyword, the search engine will show the website in its search and the best thing is that this listing is free.
Just simply generating traffic will be a burden on your resources. If you have a very general traffic-building plan, you will only end up with the wrong kind of traffic while your target audience may stay away. Quality traffic ensures that you get the highest returns for your investments and that your efforts are realized in the form of sales or advertising returns.


Do You Have A Solid Traffic Generation Plan?
SEO
(Search engine Optimization)
Do You Know What's SEO ?

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