Do You Know What's SEO ?
Right up there as number two on off-page
factors is “number of inbound links.” If only it
were that simple. Just any inbound link will not
affect much. The inbound links must be strong,
relevant, and number over 30 before they do
much good for you. DO NOT get snookered by
“reciprocal linking” offers; they will hurt your
SEO, not help it. DO NOT put 20 links leading
off your site that do not return when closed.
That will hurt you, too. If you want to provide
links, do it only with a “return” option, and if
the party to whom you are linking won’t provide
that, save yourself aggravation and put down a
web address not linked, instead.
As you can see, a multitude of factors make
up the “off-page” algorithm, too. I have always
thought you are better off by teaming with
professionals and leaving your performance
to them. Remember, these professionals have
technical teams that monitor the search engines
algorithms every day and react accordingly
to keep you well placed and findable. That’s
the other component: just when you might
think you have all this down and understood,
someone moves the cheese and changes the
formula, the recipe, the algorithm. You can
either drop everything and cancel your showing
appointments for a few days to react, or you can
ignore that worry by having your professionals
handle all that for you. I admit that this can
appear self-serving, but I truly believe it to be
so, and I guarantee you that no SEO or SEP
amateur can obtain the results our clients
experience daily. This process is never finished;
it is always a work in progress. But the payoff
to that work can be fabulous! For example: one
broker has tripled traffic from 55,000 visits to
155,000 visits a month; one client, with only
one office, mines the Internet like few others (he
went from 30,000 visits a month to 95,000 visits
a month; obviously, he was very adept to begin
with); another client gained 35 listings in one
high end neighborhood in one year by using his
search engine placement to prove his mastery
of the Internet to his listing presentations;
clients become “relocation specialists” and sell
a house a month to relocating families. What’s
your market? SEO and SEP can help make you
more effective in it, whatever it is. When these
successes are evaluated, they all have one thing
in common: these professional realtors leave the
SEO and SEP to professionals, and they reap the
benefits they could not otherwise gain.
Also, remember that search professionals have
access to proprietary tools you do not have access
to. If you try to guess what to optimize your site
to reflect, you will most likely guess wrong and
not get the traffic. Pros have tools that tell them
exactly where the traffic goes when looking
for homes. Also, the reality is that you cannot
possibly maintain maximum performance on all
those criteria listed above on your own. Those
professionals would cost more than you want to
spend. In my opinion, you are better off with
a specialized company that does just this for
realtors and related fields, and influences about
80% of the factors for a reasonable monthly
price. Hold them accountable, and leave this
technical tinkering to the professionals. You will
outperform 99% of all your competition when
it comes to being found, provided you also
arrange for search engine placement.
Right up there as number two on off-page
factors is “number of inbound links.” If only it
were that simple. Just any inbound link will not
affect much. The inbound links must be strong,
relevant, and number over 30 before they do
much good for you. DO NOT get snookered by
“reciprocal linking” offers; they will hurt your
SEO, not help it. DO NOT put 20 links leading
off your site that do not return when closed.
That will hurt you, too. If you want to provide
links, do it only with a “return” option, and if
the party to whom you are linking won’t provide
that, save yourself aggravation and put down a
web address not linked, instead.
As you can see, a multitude of factors make
up the “off-page” algorithm, too. I have always
thought you are better off by teaming with
professionals and leaving your performance
to them. Remember, these professionals have
technical teams that monitor the search engines
algorithms every day and react accordingly
to keep you well placed and findable. That’s
the other component: just when you might
think you have all this down and understood,
someone moves the cheese and changes the
formula, the recipe, the algorithm. You can
either drop everything and cancel your showing
appointments for a few days to react, or you can
ignore that worry by having your professionals
handle all that for you. I admit that this can
appear self-serving, but I truly believe it to be
so, and I guarantee you that no SEO or SEP
amateur can obtain the results our clients
experience daily. This process is never finished;
it is always a work in progress. But the payoff
to that work can be fabulous! For example: one
broker has tripled traffic from 55,000 visits to
155,000 visits a month; one client, with only
one office, mines the Internet like few others (he
went from 30,000 visits a month to 95,000 visits
a month; obviously, he was very adept to begin
with); another client gained 35 listings in one
high end neighborhood in one year by using his
search engine placement to prove his mastery
of the Internet to his listing presentations;
clients become “relocation specialists” and sell
a house a month to relocating families. What’s
your market? SEO and SEP can help make you
more effective in it, whatever it is. When these
successes are evaluated, they all have one thing
in common: these professional realtors leave the
SEO and SEP to professionals, and they reap the
benefits they could not otherwise gain.
Also, remember that search professionals have
access to proprietary tools you do not have access
to. If you try to guess what to optimize your site
to reflect, you will most likely guess wrong and
not get the traffic. Pros have tools that tell them
exactly where the traffic goes when looking
for homes. Also, the reality is that you cannot
possibly maintain maximum performance on all
those criteria listed above on your own. Those
professionals would cost more than you want to
spend. In my opinion, you are better off with
a specialized company that does just this for
realtors and related fields, and influences about
80% of the factors for a reasonable monthly
price. Hold them accountable, and leave this
technical tinkering to the professionals. You will
outperform 99% of all your competition when
it comes to being found, provided you also
arrange for search engine placement.
SEO
(Search engine Optimization)
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