Search Engine Optimization(SEO)
Search for Success
Let's look at an example of the power of search engine optimization. Canterbury Limousine Tours contracted with an SEO firm to revamp their web site with the aim of improving its search engine ranking. Two months after major changes were implemented and the site resubmitted, traffic was up 350% with an upward trend. Analysis of the traffic showed that most of the increase was a result of search engine referrals. Skillful use of keywords and keyword phrases resulted in the extra traffic being highly targeted and directly related to the services provided by the limousine company. This translated into an extremely high conversion rate into paying business. Using search engine optimization as a sales and marketing tool has some advantages that offset the cost, too. There's no need to hire extra salespeople and set them up with office space and equipment. Once a company's web site has been given the SEO treatment, there are no ongoing costs to budget for. Most companies are thrilled with the results of an effective SEO campaign. To quote Tammy Falleti, Office Manager of Harry's Steering Gear Repair Inc., "We have received such a good response from the Web page that we have decreased our advertising in the phone book and other such advertisements. We get at least 5-10 e-mails a day and at least two or more sales from that. Plus, we have made out-of-state customers that have opened accounts with us and have made continuous purchases." Over time, the original cost of an effective SEO campaign will decrease as a function of increased sales, making it an almost obligatory advertising expense since it provides an extremely high return on investment over time. If the competition is playing, then it's time to get in the game... and using search engine marketing is the way to win!
(Search Engine Optimization(SEO
(Search Engine Optimization(SEO
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