Do You Know What's SEO ?
Hits are described as a request from your server. This means that every time someone downloads a
webpage, image or file, this is classified as a ‘hit’. Therefore, you could have ten visitors to your
who each visit three WebPages pages and download five images.
Visitors = 10
Hits = 50
What is a page view?
Page views are the 'webpages' that are viewed by visitors to your website. If 1 visitor went to 5 pages you
would have:
Visitors = 1
Page Views = 5
Is search engine optimisation a once off process or does it have to be
done regularly?
The answer to this quote simply is it can be both, depending on your industry. In a non-competitive space, once off optimisation may work
If you are in a non-competitive space with a small number of competitors, then once off optimisation may very well work for the next few years, or until the search engines change their algorithms.
In a highly competitive market, competition is much higher with many new websites coming online each day and others being optimised and updated regularly. This means that there is more focus on updating the site and making sure it is optimised as well as it can be.
If you play in a competitive market, we recommend on-going SEO production.
What does on-going mean?
• Monitoring of the website to ensure rankings are constant
• An ongoing link building campaign – This works best when the client is included
• An understanding that search engine optimisation takes time. This is not something that will impact
a site in weeks. It takes months for some changes to take affect
• An understanding that search engine optimisation should be part of an overall online marketing strategy that can drive traffic to the website
• Increasing the amount of targeted traffic to your site is the ultimate goal
SEO
(Search engine Optimization)
Do You Know What's SEO ?
Do You Have A Solid Traffic Generation Plan?
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