Do You Know What's SEO ?
• According to a recent poll by Forrester Research, over 90% of Internet users worldwide use search
engines to find the sites they want. Search engine listings are the number one way to generate
qualified traffic to websites.
• More people use search engine to finds products and services as compared to phone directory and
yellow pages. Potential customers can compare prices online
• According to a Nielsen Ratings, 9 out of 10 web surfers visit a search engine, portal or community
site each month. They also revisit frequently, nearly five times per month.
• According to a Direct Marketing Association poll, search engine positioning was the top method
cited by website marketers to drive traffic to their sites.
• 85% of qualified Internet traffic is driven through search engines, however 75% of search engine
users never scroll past the first couple of page results.
• According to Forrester Research Media Field Study, attracting a loyal audience to your website is
best achieved through top search engine listings.
• 97 percent of Fortune 100 companies had some type of site architecture problem that might give
them problems being found by search engines. iProspect, May 2001
• Nine out of ten web users visit a search engine, portal or community site each month. They also
revisit frequently, nearly five times per month. Nielsen//NetRatings
• Users looking for products are far more likely to type the product name into a search engine's
search box (28%) than browse shopping "channels" (5%) or click on ads (4%) Jupiter Media Metrix
& NPD
• Search engines are the number one way consumers find new websites online, used by 73.4% of
those surveyed. Forrester
• Search engine positioning was the top method cited by website marketers to drive traffic to their
sites (66%), followed by email marketing (54%). Direct Marketing Association
• On average, people experience "search rage" if they don't find what they want within 12 minutes.
WebTop Search Rage Study
• Meta tags are the most popular search engine optimization technique, used by 61% of those
surveyed, followed by optimizing page titles (44%) and link building (32%). Iconocast
• Contrary to any sales hype you may read elsewhere, there are no software products available, nor
will there ever be, that can automate the search engine optimization process
• People who actively searching for your products or services are qualified prospects who, in
most part, have already made the decision to buy! Focused search engine optimization brings the
searcher and the supplier together
• Research shows that most search engine users don't look past the first two or three pages of
results returned by a search engine.
SEO
(Search engine Optimization)
Do You Know What's SEO ?
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