Do You Know What's SEO ?
Keyword Research
This is one of the most important aspects of SEO. Knowing what consumers are typing into a search engine
to find your product or service is essential. There are many tools to help you discover which keywords are profitable and help you decide which terms to optimize your website for.
Most SEO firms will guide you in determining the correct keyword terms. One
of the best ways to find out is to ask a user when they ring your company.
“How did you find us?” If they say Google, ask them what words they were
putting into the search engine. Another way to identify keywords is to type
your product or service into a search engine as if you were a consumer and
analyze the websites that are listed in the top ten. Alternatively, you can choose to use tools such as Google AdWords’ Suggestion Tool or Overture. Just remember, what would your customer type into a search engine to find your product? If you are not listed under that keyword term then you may want to consider SEO.
Linking Strategies
A major contributing factor to higher search engine results is links to your website. Do not be fooled into
thinking quantity is king here, quality is far better for rankings than volume.
For example, if you sell lounge chairs and a webpage that is ranked
number one in Google for “lounge chairs” links to your site, this will be
much better than 100 websites linking to your site that have nothing to do
with lounge chairs.
Likewise a site that uses the wording 'lounge chairs' in a link to your
website will be superior than using just your domain name. Another way
to build links to your website is to create unique content that is valued by
readers. One of the methods to do this is to provide regularly updated
content, online newsletters, blogs and podcasts. If you create information
that is helpful, informative or a valuable resource, other site owners may
link to it therefore increasing your rankings. Most SEO firms will make
recommendations about the types of site you should approach for linking
purposes.
Keyword Research
This is one of the most important aspects of SEO. Knowing what consumers are typing into a search engine
to find your product or service is essential. There are many tools to help you discover which keywords are profitable and help you decide which terms to optimize your website for.
Most SEO firms will guide you in determining the correct keyword terms. One
of the best ways to find out is to ask a user when they ring your company.
“How did you find us?” If they say Google, ask them what words they were
putting into the search engine. Another way to identify keywords is to type
your product or service into a search engine as if you were a consumer and
analyze the websites that are listed in the top ten. Alternatively, you can choose to use tools such as Google AdWords’ Suggestion Tool or Overture. Just remember, what would your customer type into a search engine to find your product? If you are not listed under that keyword term then you may want to consider SEO.
Linking Strategies
A major contributing factor to higher search engine results is links to your website. Do not be fooled into
thinking quantity is king here, quality is far better for rankings than volume.
For example, if you sell lounge chairs and a webpage that is ranked
number one in Google for “lounge chairs” links to your site, this will be
much better than 100 websites linking to your site that have nothing to do
with lounge chairs.
Likewise a site that uses the wording 'lounge chairs' in a link to your
website will be superior than using just your domain name. Another way
to build links to your website is to create unique content that is valued by
readers. One of the methods to do this is to provide regularly updated
content, online newsletters, blogs and podcasts. If you create information
that is helpful, informative or a valuable resource, other site owners may
link to it therefore increasing your rankings. Most SEO firms will make
recommendations about the types of site you should approach for linking
purposes.
SEO
(Search engine Optimization)
Do You Know What's SEO ?
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