Reviewing Your Website & Defining Action Plans
There are many factors that combine to influence the success of an optimized e–commerce site. Our process goes much further than simple optimization, as promoted by other search engine optimization service providers. Netconcepts prefers to conduct a holistic assessment of our partners’ websites that puts search engine visibility into the context of the site as a whole and the e-business goals it is designed to achieve
:The assessment process is multi-dimensional
· Through our audit division, we begin with a comprehensive evaluation of the site to define a holistic and practical strategy for optimization. The audit will identify weaknesses and strengths based on best practice in e-business Web presences and broader site goals.
· Determine the list of keywords to target based on research of relevant search behavior and log file analysis to identify the most relevant query language.
· Define a search strategy that serves overall website goals (e.g. ensuring the thousands of people a day who search specifically for particular products will find those pages prominent and compellingly presented in search results, and that those that click through to the site are converted at a reasonably high rate).
· Web metrics – We’ll advise you on how to implement referral tracking based on sales rather than just user visits.
Once we understand the website’s objectives and intended audience, we spend numerous hours interacting with the site, identifying strengths and weaknesses, detailing where the site fall short of best practice, and most importantly, providing practical recommendations across all areas of the site that impact search strategy, such as:
· Style: Are the basic style and design elements present and consistent across the website? Is the style appropriate for the target audience?
· Design: Will the design context for your customer experience appeal to prospects and existing customers alike?
· Structure: Does the site organize and present content in an intuitive logical way?
· Usability: Is the user interface friendly to customers? Does it allow users to obtain the product information they require with ease?
· Accessibility: Is the site accessible to all potential users, whether they are disabled, on WAP phones, or on slow connections?
· Content: Does your content provide your target audience with all the information needed to convert visitors into customers and achieve the website’s goals? Does the site make content, including company and product information, available to users in a compelling, easily digestible, intuitive and value-added way?
· Legal Requirements: Does the website display the necessary legal information, including airtight Terms & Conditions of Use and Privacy Policy?
· E-Commerce: Does the site connect with visitors and compel action? Is it effective at maintaining security, allaying fears and building trust with consumers? Will your site convert visitors to customers and customers into company advocates?
· Public Relations: Is the website supported by an ongoing PR effort to build awareness of your Internet presence? Does your website cater to journalists? Is there negative PR occurring in online communities on the Net?
· Customer Service : Is the site effectively supported by customer care?
· Search Friendliness: Is the website prominently positioned in search engines, directories, and relevant niche sites?
· Community: Is the site’s community active, sustainable, and effectively maintained?
As a result of this assessment, we can provide practical recommendations to improve our partner sites in search engine visibility, site traffic, usage rates, performance, navigation, information architecture and other key factors that all influence the success of any search optimization campaign.
Typically within 20 days you receive the assessment along with our keyword recommendations for product/category pages. Depending on what we find, the audit deliverable ranges from 60 – 100 pages filled rich analysis and content. The short- and long-term recommendations form the basis of our optimization strategy and collective priorities during the engagement.
Search engine Optimization(SEO)
ليست هناك تعليقات:
إرسال تعليق