Do You Know What's SEO ?
Another aspect to consider when analyzing your website is the page titles and meta data that is displayed
on your pages. Page titles are the names of the pages on your website like Home and About Us. If your company was to sell teapots in London, it would be more beneficial for your homepage to be named Teapots for sale London” as opposed to “Home”.
Meta data are keywords that are added to the code of a webpage. Internet browsers do not display this information but search engine spiders use this data to learn more about the page it is crawling
. Using keyword-rich meta data can assist in achieving higher rankings however, make sure extensive keyword research is conducted to find the keywords of most value. These are some of the basic aspects of search engine optimization that can have a positive effect on search engine rankings.
Content is extremely important considering many search engines are starting to bring Latent Semantic Indexing into the mix. LSI means that search engines will hold more weight to pages that have related terms in the content than one term repeated many times. Relevant, timely and unique content naturally gets linked to as well, you will find if you provide this type of content on your website, you may not have to chase links as much as you would if your content is a re-hash of other info on the net.
Ultimately search engine optimization is an ongoing process. Rankings rise and fall with the ebb and flow of the Internet. Competitors will change content and optimize their own website; search engines will
change the algorithms that drive their results.
SEO
(Search engine Optimization)
Another aspect to consider when analyzing your website is the page titles and meta data that is displayed
on your pages. Page titles are the names of the pages on your website like Home and About Us. If your company was to sell teapots in London, it would be more beneficial for your homepage to be named Teapots for sale London” as opposed to “Home”.
Meta data are keywords that are added to the code of a webpage. Internet browsers do not display this information but search engine spiders use this data to learn more about the page it is crawling
. Using keyword-rich meta data can assist in achieving higher rankings however, make sure extensive keyword research is conducted to find the keywords of most value. These are some of the basic aspects of search engine optimization that can have a positive effect on search engine rankings.
Content is extremely important considering many search engines are starting to bring Latent Semantic Indexing into the mix. LSI means that search engines will hold more weight to pages that have related terms in the content than one term repeated many times. Relevant, timely and unique content naturally gets linked to as well, you will find if you provide this type of content on your website, you may not have to chase links as much as you would if your content is a re-hash of other info on the net.
Ultimately search engine optimization is an ongoing process. Rankings rise and fall with the ebb and flow of the Internet. Competitors will change content and optimize their own website; search engines will
change the algorithms that drive their results.
SEO
(Search engine Optimization)
Do You Know What's SEO ?
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