E-commerce companies who have churned through dozens of SEO firms report only marginal, 5-10% traffic increases. A fact confirmed by our recent research into the SEO experience of 100 US catalog companies – see the “State of Search Engine Marketing 1.0 report published by Catalog Age Magazine.
Why? Most SEO companies (Iconocast reports some 250 SEO firms) offer “band aid” solutions (e.g. mirror/static sites, additional search engine specific content – primarily doorway pages – or cosmetic content changes) rather than reworking sites to make content search engine friendly. Google – the dominant engine, with 80% market share (Nielsen Netratings) – cannot be fooled with HTML trickery in the longer term.
Additional risks you face in hiring an SEO firm, besides low ROI and results, include:
· Fees that range from hundreds to $25,000 a month
· No guarantee of the knowledge quality or workmanship
· Misinformation that results in penalties or bans that can permanently tarnish your business/website’s reputation
The CTO of Google has said that designing a content-rich site that other sites link to is the only way to get good rankings. This is what Netconcepts offers SEO clients: the knowledge to create a search engine friendly and most importantly Google-friendly site, that will stay that way over time.
Netconcepts prefers to partner with you to solve your fundamental site problems and share our knowledge and latest trends with you. We favor restructuring and tweaking existing content to present it in a search engine friendly way. The process begins with identification of appropriate keywords and identifying ways to make these keywords prominent in site content. We then take steps to make this keyword optimized content accessible and therefore visible to search engine spiders
Why? Most SEO companies (Iconocast reports some 250 SEO firms) offer “band aid” solutions (e.g. mirror/static sites, additional search engine specific content – primarily doorway pages – or cosmetic content changes) rather than reworking sites to make content search engine friendly. Google – the dominant engine, with 80% market share (Nielsen Netratings) – cannot be fooled with HTML trickery in the longer term.
Additional risks you face in hiring an SEO firm, besides low ROI and results, include:
· Fees that range from hundreds to $25,000 a month
· No guarantee of the knowledge quality or workmanship
· Misinformation that results in penalties or bans that can permanently tarnish your business/website’s reputation
The CTO of Google has said that designing a content-rich site that other sites link to is the only way to get good rankings. This is what Netconcepts offers SEO clients: the knowledge to create a search engine friendly and most importantly Google-friendly site, that will stay that way over time.
Netconcepts prefers to partner with you to solve your fundamental site problems and share our knowledge and latest trends with you. We favor restructuring and tweaking existing content to present it in a search engine friendly way. The process begins with identification of appropriate keywords and identifying ways to make these keywords prominent in site content. We then take steps to make this keyword optimized content accessible and therefore visible to search engine spiders
SEO
(search engine Optimization)
(search engine Optimization)
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